Parade reviews and discussion

This is the first brand I got to work with as a small content creator and I absolutely fell in love with the brand's values and mission. Their strive for inclusivity is what got me interested in working with the brand and testing its products, for the prices, I'd expect the quality of material to be much more sustainable.

I’ve made two larger purchases from parade over the last 2 1/2 years. The first purchase was just underwear and I liked all of the items I got. Good quality and shipping was super fast. The second purchase I got some additional items (tank tops and bodysuits) the quality was pretty low. I don’t think I would purchase again. I do appreciate their creativity and range of colors!

I've been on the parade train since the beginning. I love their fabrics - especially their re:play - color choices, and fits (didnt realize I'd become a high-rise brief lover, but here we are!) . They make returns super easy as well, and I appreciate their body inclusivity marketing.

I used to love Parade but I feel like the quality has gone down. I personally thought their mesh underwear was uncomfortable and itchy. Their no show underwear was great but I feel like it is not as durable as it used to be.

I love this brand!!! They are inclusive and much more sustainable than mainstream brands.

I like them. I think they’re alright. The quality is great for the price…. But at the same time, the price reflects the quality if that makes sense. The materials are comfortable and breathable. I actually don’t like their underwear because the material doesn’t feel breathable for my lady flower, but their shorts are bomb. I love how soft they are. The oversized tees are really nice too. I have not tried a bra from them yet, but I bought three pairs of the boxer shorts.

I find Parade to be hit or miss. Some of their pieces are my go-to's and others are so cheap they're almost unwearable--particularly the non-underwear items. I find the sizing to be a bit inconsistent as well.

Love love love their mission. Do not love the inconsistent sizing, which was surprising coming from a size-inclusive brand. That said, I love soft undies and it's easy to get a good sale.

The quality of these goods is really not great - the underwear is super uncomfortable and the bralettes do not fit well. I like the ethos of this brand and they're very affordable, but just not high quality.

I saw Parade on an Instagram ad and got sucked in to buy bras that looked comfortable and cute for cheap. Was not disappointed - price point was great and comfort factor was high. Parade puts stuff on sale or deep discounts regularly. They also are regularly dropping new items. I haven't wanted to return a single item I got. (Except a bra on sale that I tried a bigger size in... don't do that. Go by their chart- it is spot on, even if the size you get surprises you.) I check a few times a month to see what is new or what's on sale.

I've bought a few things from Parade. It's not the most high quality - the underwear bands start folding and flipping after just a few washes, but they are comfy and cute. I've tried their slip dresses as well which are lightweight and not the best material, but they are great for the price and again, very cute.

Truly comfortable thongs and underwear. I love the array of colors and how thoughtfully everything has been designed (down to the size tag).

I have multiple Parade underwear in various cuts & colors. They are flattering, comfortable, and my go-to underwear for regular use. I appreciate the affordable price point as well.

Wanted to love these but the quality was not as great as expected. The material was soft and the fit was great, but the elastic in some started breaking and showing very quickly.

I've purchased two items from Parade: their seamless support lift plunge bralette + the cloud sleep pant. They included a bunch of extras in the first package I ordered including a silk scarf and stickers which was fun :)

Love love love the branding, mission, variety, and price point of this company. I've purchased a handful of styles and haven't loved the fit of all of them in the way I would always expect, but they have a wide enough variety that there is really something for everyone. I also love the amount of color choices, and the special release drops they do throughout the year. I haven't purchased any of the bras, so I can't comment on those - just the undies!

Parade underwear is super soft and accurate in size. Great colors and I am dying to try the bodysuits.

I was skeptical. But in my quest to find underwear outside of Victoria's Secret, Parade struck a chord. The bralettes are super comfortable and the colors are great. They did seem to dull after just a few washes though—so I'm not sure how well these will hold up long term.

I have a couple bralettes from Parade and they're some of my favorite. Very soft, comfortable, and I can barely feel them under my clothes.

It was smart of them to make the bar very low for who is considered their "influencer" because the hype around this brand is unstoppable. My experience of Parade is that the waistband on their panties is really comfortble, and they do fold but not in a way that is too crazy. But the gusset on their panties has NO longevity. Without being too uh...visceral, the gusset of panties will always be bleached because of uterus-having anatomy being technically acidic... but with parade, me and everyone I've asked often have the gussets become hole-y if not completely dissolve. To me the bare minimum that an underwear line should do is be able to withstand the ware caused by normal uterus-haver anatomy. And they can't seem to get that under control... That and the bralette sizing was brutally off. I tried 2 different sizes and cuts and the band was so tight it made me feel sick. It's too bad because it's hard to find a comfy waistband or a cute mesh that doesn't fall apart immediately but because of all the other things I listed I will never buy from them again.