Parade reviews and discussion

The only underwear I buy! I love them so much. The fabrics are comfortable and most importantly not itchy, even the netting that comes on some of the styles is comfy. I’ve tried a bunch of styles in the underwear and the high waisted briefs and boy shorts are my favorite. They are very well made and hold up well after being worn and washed tons of times. I hang dry mine and they’ve lasted a really long time without losing shape or coming apart at the seams.

Parade undies are so fun!! When they first arrived, I thought, eh, they seem fine? But over time I realized I reach for them first every day, for trips, etc. They are super comfy but also look sexy on (a very hard combo), and seem to hold up well to lots of washing! I really love how inclusive they are, too! I'm eyeing a days of the week set next :)

My experience is with the Hip Huggers and Briefs. Things I Love: 1. The fun colors and comfy cuts (sexy in my own sort of way) 2. Super soft material (my partner is a big fan during a make out sesh lol) 3. The inclusive branding and sizing Things I Didn’t Love: 1. After washing one or two times, the waistbands stretched and warped :( 2. The material doesn’t leave breathing room if you have pubic hair like cotton does

I buy Parade over and over again. Have replaced all my old underwear, and now bralettes. Love the lounge wear, hoodies and body suits. Great affiliate program and affordable prices. New launches are always exciting and have me eager to buy.

Everything from the brand, the messaging, and the product is great. I've slowly been swapping out old brands for Parade styles, which is extra coinvent due to their recycling program. They have great fabrics ranging from sexier silk styles to a focus on play (sport), a variety of color and patterns, and my favorite part is the high waist styles. Highly recommend!

I often buy underwear here - good prices, comfortable fit, and fun designs.

I really love Parade! I appreciate their inclusive sizing and marketing and their overall approach to selling their products. Most of my underwear is from Parade and they’ve held up over years of consistent wear. My only wish is that some of the styles that I fell in love with would have stuck around. They have mostly maintained their core styles but have made minor changes to their line up which unfortunately impacted me. I really do love the company regardless and appreciate that they’ve started a program for recycling old underwear.

Your mileage with any underwear brand will vary quite a bit depending on the cuts, fabrics and styles you like. I ordered a few different styles and fabrics and I liked the basic cotton pairs the best. But there are tons of options and colors and sizes which I appreciate. Worth a try if you're looking for a go-to pair! They also seem to have really good sales fairly frequently.

The prices are great, but I’ve found their sizing to be all over the place. The materials are okay, I just wish they had 100% cotton underwear because the stretchy stuff isn’t comfortable long term. Cute designs though.

I'm conflicted with this brand. Love the pricing and flash sales. Love the inclusive sizing. Sizes are inconsistent. And the bralettes fall apart after 6 months or so. It is awesome for bralettes for large chests!

Love parade and everything they do with their marketing! I’ve only worn their underwear but I love the fabric I just wish the waist band wasn’t as tight, I may size up next time.

I love the silky smooth feeling of my parade undergarments and I appreciate that their bralettes provide ample coverage for larger cup sizes.

Super cute colors but they many of their underwear don't last long if with regular washing and drying. All my waistbands are twisted and tattered. Such a shame bc they're super cute and affordable underwear.

community is great, bralettes are so comfy and supportive

Favorite underwear and Bras. Incredibly affordable especially during a 20- 30 % off

I love parade. Their products are high quality and really efficient l.

I've purchased a pair of underwear and two bras from Parade, although I returned both bras because they didn't fit. I was also surprised by the real life color of one (I was expecting a pastel orange based on the pictures on the website and got a neon orange instead). The underwear is very comfortable, but despite following the laundry directions, they almost immediately developed a few loose threads.

I like parade! I think they’re super comfortable and I love the sustainability aspect, however it does feel like it’s turning into fast fashion with how often they release new things. Not sure how quality is either because I feel like products can break down easily.

Love the product, especially for the price! Definitely worth the try!

I love the colors and designs. However, I was a little disappointed in the fit and comfort. I know sizing is a complex thing and I’m sure they’ll get better. However, particular for bigger chests the sizing is unclear. I’ve tried a couple that didn’t work for me and it’s actually really hard to tell if they were the incorrect size or if it was a fit preference issue. I’d imagine they still have a size ceiling, but it’s not clear where that line is. Also be prepared for a compression like fit. I think I was expecting more of light and comfy fit, but there’s a bit a squeeze to the material.