Native reviews and discussion

3.8

67% of reviewers would recommend to a friend

Reviews mention

  • Refined, natural-leaning fragrances
  • Gentle, sensitive-skin formulas
  • Smooth, comfortable application
  • Attractive, sustainable packaging
  • Inconsistent odor protection longevity
  • White residue and shirt staining
  • Occasional gritty, sticky texture
  • Body wash sometimes feels drying

Native earns praise for clean ingredients, standout scents (Coconut & Vanilla, Cucumber & Mint, Lilac & White Tea, Citrus & Herbal Musk) and comfortable, non-irritating wear for many, but reviews say performance is inconsistent: the deodorant often fades by midday, struggles in heat/workouts, can leave white residue or shirt stains, and some experience rashes or gritty texture. Reviews of body wash and hair care skew positive for gentle lather and pleasant aromas, though a few find body wash drying and shampoos underwhelming. Overall, Native is a good natural option if you don’t sweat heavily and will reapply; heavy sweaters may need stronger protection.

AI summary based on Thingtesting reviews

2,493 reviews and posts

  • Really great fragrances.

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    The deodorant, smell good, but don’t last very long after an hour or so my BO slips through.

  • I think the brand has done an excellent job with changing consumers mindsets around what deodorant is and what they can do for us as opposed to an anti-perspirant. I just wish the product didn’t rely on baking soda as that can be quite irritating. Plus it doesn’t really hold up for people who work out or are on anti-depressants, which by the way can crank up the sweat glands. I will say I love the sent profiles and feel a lot less basically what you can get in the drugstore before native join the scene. And the body washes are really nice and gentle. I think that scenario in which there is way more enjoyment at least for me as a consumer.

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    Has all the right intentions, and I quite like their body washes. But the deodorant just doesn’t work.

  • Nice scent. Works well. I like the story behind the brand. I bought it to try it out. I actually don't use deodorant that much. But, if I did...I'd definitely use Native.

  • I tried Native deodorant on a whim because I ran out of my normal deodorant and I was attracted to the branding. I really liked the scent of Cucumber + Mint, but I found that it didn't work as well as I would have liked. I didn't like how it felt on my body, it was thick and never really got absorbed into my skin so ended up temporarily staining some of my shirts (the stains come out after going through the wash, but meant I couldn't re-wear the shirt in between washes). I'm open to trying some of their other products but wouldn't get the deodorant again.

  • The products work super well, but it's the scents that have a choke hold on me. There all so yummy and fresh

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    More scents in the sensitive formal!

  • Clean and appealing packaging. Works well for me. Wonderful scents

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    A bit pricey

  • I have tried the deodorant and body wash. I keep wanting to try the shampoo and conditioner but the scents available are not great. I only enjoy the Citrus & Herbal Musk and I can never find it. The deodorant smells okay but it did not last for me as I tend to get anxious throughout the day and sweat.

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    more "manly" scents for all products

  • I had been looking for a natural deodorant and my wife suggested checking out Native. Right off the bat, I liked the simplicity in the packaging and branding, and I really liked the scents. I used Native deodorant for around 6 weeks. While it smelled great when applied, I found that it didn't keep me smelling very fresh throughout the day. To be fair, I'm a hirsute, and usually-bearded guy, who walks 3-5 miles a day with the dog, and can get a little sweaty. Still, in my mind, a good deodorant should mitigate my natural must over the course of a normal day, or it's just not for me. In the case of Native, it just didn't cut it. On top of that, I did experience some skin irritation and some of my shirts had a really unpleasant smell after washing them (when I stopped using Native, the smell went away). Skin and body care is really dependent on the person and unfortunately, Native wasn't for me.

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    I don't know what led to the skin reaction that I had, but I don't get it from the Dr. Squatch deodorant that I'm now using. Not sure if I'm the only one that experienced that, but that would be a major improvement. The clothes smell was another thing. It drove me absolutely bonkers. I'd put on a shirt fresh from the laundry and there was this pungent smell coming from the armpits. Was it an interaction between Native and the detergent I use? Maybe. But whatever it was, it was bad, and again, not an issue with the deodorant that I'm using now.

  • I've tried many natural deodorants and native is just okay. Great scents but the texture isn't my favorite.

  • I was looking for a more natural deodorant and was able to find Native at some local shops. The branding was simple and minimal, which I think fits on a deodorant. I was a bit overwhelmed with all the scent choices but I also love that they have so much variety. The cucumber and mint smells fresh and clean. It's fun that they offer limited edition scents but I also feel this can create some FOMO or disappointment if your favorite scent is seasonal. It worked well enough for me but I'm not a heavy sweater. I see they also have a plastic free option, which is amazing! I hope to try this next.

  • Smells amazing and works as well as I could expect natural deodorant to work. Of course, I need to reapply, especially in the hot summer months, but the smell is great and the quality is super smooth on sensitive skin. Does it stop sweating altogether? No—but I don't think it's fair to assume a natural deodorant brand would accomplish the same thing as a chemical-y, toxic antiperspirant. In the cost/benefit analysis, Native always wins.

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    In a dream world, I wouldn't need to reapply from the deodorizing standpoint!

  • First of all, Native has the best scents for body wash and deodorant. Unfortunately, that's kind of where the positives end for me. The deodorant worked well for a little bit but it ultimately didn't hold up through a mild day or a sweaty workout. It got really clumpy and just pilled itself off of my skin and it also darkened my pits considerably and it took forever to get them back to normal. I really wanted to like it, but it just isn't for me.

  • Their deodorant feels nice at first, but I could still feel myself sweating on a hot day. I like that the packaging is very simple. The deodorant goes on smoothly and doesn't feel like you're icing a cake. I would probably buy this if I saw it in a store if only to try it out. However, it's not my go-to option.

  • This gave me rashes. Contains baking soda, which may have been the culprit. Couldn't finish.

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    Formula.

  • I don't know what's up with their shower gels, but their bottles mold super easy and the smells never are exactly what you think of when you get the product. The candy cane smells more like lemon oil, and the coffee smells like the floor of a Starbucks in NYC

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    Lean more into the natural scents and less on the artificial ones where you will fail.

  • Not my favorite deodorant and doesn't feel all that different to me

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    I think about effectiveness being better that would make me want to use it all the time.

  • I found this on the clearance bin at my local Kroger and decided to try it out. The smell is great, the formula is nice on the skin but the protection isn't the longest lasting.

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    Longer lasting protection from stinky pits!

  • I've used this deodorant for over 3 years now and I absolutely love it. I try a lot of natural deodorants but I always come back to this one. I also really like that they do seasonal scents, my favorite is the pumpkin spice latte!

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    The only thing that I think could be improved is the longevity, sometimes I have to reapply during the day.

  • Native deodorant works really well and has tons of great and fun scents.

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    So expensive! Especially the sensitive skin versions. Too much plastic to continue using.