Loftie creates a smart alarm clock with a two-phase alarm featuring a sleep timer to fade content and improve sleep quality. 

Loftie is a wellness company committed to creating stylish, innovative products that help people rest, relax, and recharge.

Matthew Hassett

Tech

Loftie earns mixed reviews: it excels at promoting phone-free, gentler sleep with a two-phase alarm, rich white/brown noise, meditations, and a sleek, minimalist design, but reliability issues—missed alarms, freezes, buggy app syncing, and Wi‑Fi dependence—undermine trust. Buyers praise the blackout display, customizable sounds, and lamp’s red light, yet complain about unintuitive UX, inconsistent sound quality, cheap-feeling buttons, and the nightlight’s weak brightness.

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