Ilia reviews and discussion

4.5

89% of reviewers would recommend to a friend

Reviews mention

  • Hydrating textures, skincare benefits
  • Natural, dewy complexion finish
  • Clean, cruelty-free ingredients
  • Easy, intuitive product application
  • Overly dewy, oily finish
  • Inconsistent shade range depth
  • Mascara flaking and smudging
  • Leaky, finicky dropper packaging

Ilia earns strong reviews as a clean, skin-first makeup brand that delivers a believable no-makeup finish—standouts include the Super Serum Skin Tint SPF 40, Limitless Lash and Fullest mascaras, multi-sticks, and lip oils—while recurring complaints cite oily or overly dewy wear, scent issues, flaking/smudging mascaras, and gaps in deeper shade range. Reviews of Ilia also highlight hydrating textures, SPF and skincare actives, and easy application, contrasted with packaging quirks (leaky droppers), occasional poor longevity, and certain products (liquid eyeshadows, some foundations) that don’t suit oily or combo skin.

AI summary based on Thingtesting reviews

109 reviews and posts

  • Love the customer service, the packaging, and most of all, the high quality and thoughtfulness of the products.

  • I was so happy to discover this clean beauty brand! I would recommend every product I’ve tried so far. The mascara is one of the best for natural looking lift, it’s not clumpy and very buildable. The super serum skin tint is also a 10/10, incredibly hydrating with great coverage but also looks barely there. The lip balm is the perfect gloss. Will continue using all these products and trying many more.

  • Great brand for minimal makeup!

  • Switched to their natural and organic mascara and I love it!!

  • C Beyond Triple Serum is super luxurious. It's a pricey $64, but they sent a sample and I fell in love. I also love their Super Serum Skin Tint. Nice and light. Perfect for girls who wear makeup to look like they're not wearing makeup. Their customer service is also pretty stellar.

  • Light to medium coverage, great SPF, great on my sensitive skin.

    Feedback

    Overall, my makeup bag is 90% ILIA now, so I'd say I'm a fan.

  • cannot live without the brow gel and my highlighter! also love that the mascara looks so natural with one coat but builds really well for volume.

  • I have enjoyed a few of their products including the foundation serum and mascara. I have dry skin and the serum foundation had nice coverage, was a great color match and helped keep me moisturized. Lots of colors to choose from.

    Feedback

    People with oilier skin may find it greasy.