Ilia reviews and discussion

4.5

89% of reviewers would recommend to a friend

Reviews mention

  • Lightweight, hydrating complexion formulas
  • Natural, skin-like makeup finish
  • Buildable, lengthening mascara performance
  • Plush, moisturizing lip products
  • Oily, shiny finish on skin
  • Occasional mascara smudging, flaking
  • Earthy, vanilla-leaning product scent
  • Fussy, leaky dropper packaging

Ilia earns strong reviews as a clean, skin-first makeup brand that delivers natural, “no-makeup makeup” results—many rave about Super Serum Skin Tint SPF 40, concealers, and Limitless Lash mascara—yet it divides on finish, scent, and wear. Reviewers praise lightweight, hydrating textures, flattering lip products, and buildable mascaras, but note oily or shiny wear on combination/oily skin, occasional smudging or flaking mascaras, limited shade matches for deeper tones, and fussy packaging like droppers and leaking components.

AI summary based on Thingtesting reviews

106 reviews and posts

  • Switched to their natural and organic mascara and I love it!!

  • C Beyond Triple Serum is super luxurious. It's a pricey $64, but they sent a sample and I fell in love. I also love their Super Serum Skin Tint. Nice and light. Perfect for girls who wear makeup to look like they're not wearing makeup. Their customer service is also pretty stellar.

  • Light to medium coverage, great SPF, great on my sensitive skin.

    Feedback

    Overall, my makeup bag is 90% ILIA now, so I'd say I'm a fan.

  • cannot live without the brow gel and my highlighter! also love that the mascara looks so natural with one coat but builds really well for volume.

  • I have enjoyed a few of their products including the foundation serum and mascara. I have dry skin and the serum foundation had nice coverage, was a great color match and helped keep me moisturized. Lots of colors to choose from.

    Feedback

    People with oilier skin may find it greasy.