Half Magic Beauty offers a vegan, cruelty-free makeup line.

Transform into today's version of you with HALF MAGIC, a vegan, cruelty-free makeup line from Euphoria's Donni Davy. HALF YOU, HALF MAGIC.

Half Magic Beauty

cheek fluff

Beauty

Makeup

My new holy grail cream blush. I got the shade Sexual Flushtration, a hot coral pink.  Although it looks like an ATOMIC pink in the background pan, it is incredibly buildable to suit anyone’s tastes. Stays on all day, but doesn’t stain at the end of the day. I’ve only had it for about a month and barely made a dent in it! Only 4/5 though due to packaging, as it is a cardboard-styrofoam texture with a metal pan inside, intended to be put in a magnetic palette. I do not own a magnetic palette so I keep it in the original packaging and I do not know how it would hold up in travel. Despite packaging, definitely great for any skill level of makeup! 

I recently ordered face gems, glitterpill, and chromaddication matte,  prompted by halloween to get inventive with my make-up. I wasn't sure what to expect with Half Magic... could it be gimmicky, capitalizing off of Euphoria fame? You'll be glad to hear it was not. I'm now obsessed with the brand. It's super high quality, great coverage and forgiving when applying. It also has great staying power and doesn't smudge. Count not recommend this brand more. If you're considering trying their make-up, you won't be disappointed. 

I'm in love with this brand and can't wait to get more products.

I love that they have fun colors. And they lean towards sustainability too -- the product I have comes in cardboard packaging.

I have the cheek fluff and it blends in so nicely to the cheeks and never looks powdery or dry -- mostly because it is somewhat of a cream-powder combo.

Half Magic Beauty reviews