4.5
82% of reviewers would recommend to a friend
Half Magic Beauty
4.5 • 11 Reviews
•

4.5
82% of reviewers would recommend to a friend
4mo ago
Such a fun beauty brand ! I have the body sparkle and I love it! It is easy to use and beautiful. It last all day/night but is also easy to get off when you’re washing it off. It’s a gorgeous sparkle and I’m glad I picked it up

6mo ago
Half magic Beauty is so fun. Their products are all very glittery and colorful. I have many of their products and have enjoyed using each one. I appreciate that these products are so easily accessible at retailers like Ulta.

10mo ago
I've been using this EYELECTRIC mascara exclusively for the past three months. I apply three layers for a major P-O-P and go about my day. To remove I simply use warm water and massage my eyelids as the tubing particles get whisked away. I find to crumble throughout the day sometimes but it gives me a long lash look which I love.

10mo ago
Got a bunch of different things to try and love them all. The glitter eye crayons are amazing, so easy to use, and give good sparkle coverage. I also really love the blush besties set, the compostable packaging is so much appreciated

Verified purchase
2y ago
I think half magic puts the fun back into makeup. I'm drawn to highly pigmented and glittery products and I feel like this really delivers on that front. The staying power is good, I don't use any setting spray and nothing creases.

I'm in love with this brand and can't wait to get more products. I love that they have fun colors. And they lean towards sustainability too -- the product I have comes in cardboard packaging. I have the cheek fluff and it blends in so nicely to the cheeks and never looks powdery or dry -- mostly because it is somewhat of a cream-powder combo.
The Blushing Lizard eyeshadow is my favorite eyeshadow of all time. I can use it in a full look, or sweep it across my lids for the easiest daily eye look I've ever had. People ask me about it all the time -- either what is it, or, "is that Blushing Lizard?" I also love the packaging. I am a magnetic palette disciple, so having all of the pan-based products come in simple compostable packaging is a dream.
Such a fun brand with unique and effective products. Glitterpuck, the gems, and the cheek fluff are all amazing. Great value for the price!
My new holy grail cream blush. I got the shade Sexual Flushtration, a hot coral pink. Although it looks like an ATOMIC pink in the background pan, it is incredibly buildable to suit anyone’s tastes. Stays on all day, but doesn’t stain at the end of the day. I’ve only had it for about a month and barely made a dent in it! Only 4/5 though due to packaging, as it is a cardboard-styrofoam texture with a metal pan inside, intended to be put in a magnetic palette. I do not own a magnetic palette so I keep it in the original packaging and I do not know how it would hold up in travel. Despite packaging, definitely great for any skill level of makeup!
I loved that this brand became a thing based on the show Euphoria. I think thats where many fans of the brand come from. I love all the creative colors and different products they offer. I personally haven't had any product from Half Magic that I haven't loved.
4y ago
I recently ordered face gems, glitterpill, and chromaddication matte, prompted by halloween to get inventive with my make-up. I wasn't sure what to expect with Half Magic... could it be gimmicky, capitalizing off of Euphoria fame? You'll be glad to hear it was not. I'm now obsessed with the brand. It's super high quality, great coverage and forgiving when applying. It also has great staying power and doesn't smudge. Count not recommend this brand more. If you're considering trying their make-up, you won't be disappointed.