E.l.f reviews and discussion

4.6

95% of reviewers would recommend to a friend

Reviews mention

  • Grippy, long-wear primer performance
  • Buildable, high-coverage concealers
  • Cruelty-free, vegan formulations
  • Wide, inclusive shade selection
  • Occasional sticky primer texture
  • Inconsistent product longevity
  • Creasing under-eye concealers
  • Flimsy, messy packaging

E.l.f asserts real performance in reviews: Power Grip Primer, Camo Concealer, Halo Glow, and Brow Lift win praise for long wear, grip, and flattering finishes, while wide shade variety and cruelty‑free, vegan formulas impress. Reviews also flag inconsistencies—hit‑or‑miss formulas, sticky primers, creasing concealers, some products drying out or lacking longevity, occasional irritation for sensitive skin, flimsy packaging, and smaller product amounts—making the brand strong for staples and experimentation but not flawless.

AI summary based on Thingtesting reviews

525 reviews and posts

  • I absolutely adore E.L.F cosmetics! Especially their eyeliners i would highly recommend if you’re looking for a long lasting, high coverage, smooth application eyeliner. Another E.L.F essential would have to be their concealers, my go to is a full coverage and they have mastered it.

  • oen of my favoutire low cost beauty brand. it has a large range of products and literally they're so ''cheap'' but the quality makes me say: WOW! everyone should try elf cosmetics

  • Probably my favorite cosmetics company. I have so many products that I can’t complain about.

  • ELF is a house staple in my home. By far my favorite product is the putty primer. The eye pencils come in a clutch and while not as creamy as other products they are well worth the price. The only thing I have tried so far of theirs that I am not a fan of is the new concealer they released. It separates with all my products and pills quickly.

  • Love most products but the rising prices make me sad

  • I have a lot of ELF products and have not ever been disappointed with the quality of their products. Any disappointment was with shade selection, not the performance of the product. The cream blush and cream highlight palettes are some of my favorite products from this brand.

  • I love that E.L.F. is an affordable makeup brand that has great quality products. I use their products in my everyday makeup routine.

  • Very impressed with the company’s quality and price tag and pretty much love every product I’ve ever tried. Simply unbeatable with price and variety of the products as well as overall quality. ELF beauty and skincare is right up there with some luxury brands and products.

  • e.l.f. is hit or miss, but more often than not you find a pretty good product for the price. I mainly use their makeup brushes and have tried many of the cosmetics over the years, but my favorite product is the Holy Hydration Cleansing Balm. I've tried other drugstore balms and regretted them immediately, I always go back to this one. It's super soft and melts in your hands, easily removes my most stubborn makeup (like my HausLabs liquid lipstick & waterproof mascara), and doesn't have any weird scent. A little goes a long way, and it's a great price for $11.

  • I appreciate that this brand is an option for cheap and affordable makeup. I also enjoy how many stores this brand can be found in ranging from drugstores to even beauty stores such as ulta. They have some strong products.

  • Elf never fails me,I have the best luck with these products not irritating my skim. My favorite is the power grip primer and there hasn't been an eyeshadow that I haven't fell in love with. The power grip primer is perfect for the large pore gurly.

  • One of the best drug store makeup brands you can find out there. Great prize - quality balance. Can't wait to try all of their products. And we all know about the primers(if you still haven't tried them you def. should)!

  • I'm a fan of E.L.F. as a cosmetic brand that doesn't test on animals and is an affordable brand. I currently wear their lip gloss which has a fun applicator and looks really nice.

  • This is hands down my favorite make up brand of all time. As a woman of color with sensitive skin, it is hard to find affordable products that suit me. elf products offer a wide range, giving me multiple options to choose from, and have great dupes without breaking the bank.

  • Love everything about this brand. I have yet to use a product that I don't like! The Halo Glow is hands down my go-to for my everyday makeup (I am more of a tinted moisturizer girl vs foundation). It's not heavy and makes my skin still look like skin. Will ALWAYS have this on hand.

  • I loveee the primer and concealer!! I wish the blush was a little more vibrant on my skin!! My makeup last allll day when I use the primer

  • e.l.f. has some great products at a fantastic price point. I think their beauty blenders, brushes, and mascara are especially worth it—they perform really well without breaking the bank. Most of their products are worth trying at least once to see if they work for you, and given the affordability, it’s easy to experiment with different items. Definitely recommend giving them a shot!

  • Great! I love this brand. It’s affordable, durable and it’s easy to get your hands on. I am so excited to purchase from this brand again!