4.6
95% of reviewers would recommend to a friend
E.l.f
4.6 • 521 Reviews
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4.6
95% of reviewers would recommend to a friend
E.l.f earns strong reviews for delivering high-performing, cruelty-free dupes—standouts include Power Grip Primer, Camo Concealer, Putty Blush/Bronzer, Halo Glow Liquid Filter, and excellent brushes—proving the brand is good and often comparable to prestige. Reviews also flag inconsistencies: hit‑or‑miss formulas, sticky primers for some, creasing concealer without setting, messy or leaky packaging, short product quantity, and irritation or breakouts on sensitive skin.
AI summary based on Thingtesting reviews
3y ago
The holy hydration moisturizer is amazing.
Love most products but the rising prices make me sad
I have a lot of ELF products and have not ever been disappointed with the quality of their products. Any disappointment was with shade selection, not the performance of the product. The cream blush and cream highlight palettes are some of my favorite products from this brand.
I love that E.L.F. is an affordable makeup brand that has great quality products. I use their products in my everyday makeup routine.
Very impressed with the company’s quality and price tag and pretty much love every product I’ve ever tried. Simply unbeatable with price and variety of the products as well as overall quality. ELF beauty and skincare is right up there with some luxury brands and products.
e.l.f. is hit or miss, but more often than not you find a pretty good product for the price. I mainly use their makeup brushes and have tried many of the cosmetics over the years, but my favorite product is the Holy Hydration Cleansing Balm. I've tried other drugstore balms and regretted them immediately, I always go back to this one. It's super soft and melts in your hands, easily removes my most stubborn makeup (like my HausLabs liquid lipstick & waterproof mascara), and doesn't have any weird scent. A little goes a long way, and it's a great price for $11.
I appreciate that this brand is an option for cheap and affordable makeup. I also enjoy how many stores this brand can be found in ranging from drugstores to even beauty stores such as ulta. They have some strong products.
Such good products for an affordable price.
Elf never fails me,I have the best luck with these products not irritating my skim. My favorite is the power grip primer and there hasn't been an eyeshadow that I haven't fell in love with. The power grip primer is perfect for the large pore gurly.
One of the best drug store makeup brands you can find out there. Great prize - quality balance. Can't wait to try all of their products. And we all know about the primers(if you still haven't tried them you def. should)!
I'm a fan of E.L.F. as a cosmetic brand that doesn't test on animals and is an affordable brand. I currently wear their lip gloss which has a fun applicator and looks really nice.
2y ago
This is hands down my favorite make up brand of all time. As a woman of color with sensitive skin, it is hard to find affordable products that suit me. elf products offer a wide range, giving me multiple options to choose from, and have great dupes without breaking the bank.
Love everything about this brand. I have yet to use a product that I don't like! The Halo Glow is hands down my go-to for my everyday makeup (I am more of a tinted moisturizer girl vs foundation). It's not heavy and makes my skin still look like skin. Will ALWAYS have this on hand.
I loveee the primer and concealer!! I wish the blush was a little more vibrant on my skin!! My makeup last allll day when I use the primer
e.l.f. has some great products at a fantastic price point. I think their beauty blenders, brushes, and mascara are especially worth it—they perform really well without breaking the bank. Most of their products are worth trying at least once to see if they work for you, and given the affordability, it’s easy to experiment with different items. Definitely recommend giving them a shot!
2y ago
Great! I love this brand. It’s affordable, durable and it’s easy to get your hands on. I am so excited to purchase from this brand again!
I’ve tried several ELF products and am usually very pleased. Their products are especially nice considering the price point.
It’s really different in quality depending on the product. Their lip scrub doesn’t work very well in the stick format for me. However, I had a nice nude lipstick from them.
2y ago
Honestly, e.l.f is one of the best budget friendly makeup line I have ever used. Moreover their makeup is a solid 8 out of 10. The putty primer works really well for me and my oil skin and their felt tip eyeliner stayed put on my oily lids. They also have a solid selection of concealer that I love.
2y ago
Can I say obsessed? I have never been disappointed with Elf products. They really know how to listen to what we want. Everything is such good quality and great pricing. I can’t get enough of their products.