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BEHAVE

4.3 • 48 Reviews

BEHAVE sells a variety of low-sugar, healthier candy in snack-size packaging.

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BEHAVE Reviews

Best of Thingtesting4.3

BEHAVE earns strong reviews as a low‑sugar gummy that generally tastes satisfying and delivers bold sour options, though opinions split on aftertaste and texture. Reviewers praise flavorful varieties like Lychee, Passionfruit, and Raspberry and the high fiber, but note occasional chalkiness, sticky or too‑soft chew, muted sweetness in Super Sour Skulls, and a lingering alt‑sweetener taste for some.

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  • 8d ago

    I really like that these aren't too tough to chew, but I did find them a little too soft for my liking. I think they could have been more sour as well. They didn't make them hardly sour at all. I do like that these have low sugar and good ingredients in them.

    Received a free product from BEHAVE

  • 4mo ago

    Behave sent me these ahead of their big Target launch and I really enjoyed them. I tried the Super Sour Skulls and can confirm they are _super_ sour. Good pick for anyone with a sweet tooth (e.g. my husband ate half the bag before I even got to try them), and I could see myself grabbing these for kid's birthday parties down the line too,

    Received a free product from BEHAVE

  • 9mo ago

    A “healthier “ sour gummy that actually tastes like a proper gummy! It’s chewy! It’s really sour! I love them. If you’re wondering who bought up all the sour flavors from Pop-Up grocer, it’s me. Sorry, but not really 😜 These are way better than all the other alternative candies. And I actually prefer them to Haribo since the flavors are better and they don’t spike my blood sugar. Wish they sold at more retailers or made it easier to order online though.

  • 3y ago

    I thought these were insanely tasty. In a way I was seriously not expecting. The lychee passionfruit raspberry combo is killer. Would 100% eat them again!

    Feedback

    Some people mention the slightly chalky texture, I think this is to stop them sticking to each other and don’t actually mind it at all.

    Received a free product from BEHAVE
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What is BEHAVE?

BEHAVE sells a variety of low-sugar, healthier candy in snack-size packaging.

In their own words

Hi! I'm Mayssa, the founder of BEHAVE, and I love sweets. Gummies, chocolates, cake, cookies, ice cream, soda. You name it. I want it! And I can’t get enough of it. Growing up, my father had diabetes, so I grew up in a “no sweets” household. This led to an unhealthy obsession with sugar and sweets whenever I could get my hands on them outside the house. As I got older, these eating habits started to impact my physical and mental health - every sugar binge came with a crash and feelings of guilt afterwards. I started seeing better, healthier products popping up in so many parts of the grocery store, but the candy aisle remained full of sugar and artificial ingredients, and just felt stale (pun intended). So I reached out to world-renowned chef Elizabeth Falkner, who’s known for her magical pastries and sweets. I told her I wanted to create better candy that’s low in sugar, made without artificial ingredients, but that still tastes delicious. She was immediately on board, and we got to work. And so BEHAVE was born, and eating candy became fun again! I can’t wait for you to feel like a kid again with us. Here’s to more candy, always, Mayssa