Beautiful

Let's be frank here. This is a prettier alternative to Hamilton Beach and we'll all buy anything Drew Barrymore sells us. But, Drew and her team did a great job choosing the staples in the kitchen with a wide range of appliances, cookware, and tools. Although there's nothing innovative/new about the products. I really appreciate the brand's desire to build "beautiful" products for the kitchen that are super affordable. Given the landscape of CPGs, it's really only for individuals who meet a certain income threshold whether we want to admit it or not. I love how Beautiful provides the same (if not, similar) experience to those of Great Jones, Our Place, etc., and opens access to the next generation of consumer brands to individuals below a certain income threshold. With all that said. I have to give this brand a 5/5.

I absolutely love this brand! Not only is it affordable, but it looks so luxurious!!! The toaster works wonderfully, all of the kitchen utensils are stunning, and the colors are perfect!

I have the toaster and I adore it. Aesthetically I appreciate that the button and dials are obscured when not in use. Not only does it look good on the countertop, but it toasts and bakes well, with a large interior capacity.

I love the design and affordable prices. Good quality for its money. I have a set of knives, a toaster and a blender.

Blender measuring cup can be a better quality.

Insanely gorgeous design. I have the coffee maker ins Sage and it’s my favorite part of waking up in the morning.

The UI touchscreen is a little hard to get used to.