amika reviews and discussion

4.4

87% of reviewers would recommend to a friend

Reviews mention

  • Addictive signature fragrance
  • Effective dry shampoo
  • Rich, nourishing masks
  • Versatile repair treatments
  • Overpowering fragrance intensity
  • Heavy formulas on fine hair
  • Inconsistent line performance
  • Potential scalp irritation

Amika earns largely positive reviews for effective, great-smelling hair care—especially Perk Up dry shampoo, Soulfood Nourishing Mask, and The Kure repair line—suggesting the brand works for many hair types. Reviews also flag real drawbacks: heavy, lingering fragrance, occasional residue or heaviness on fine hair, mixed results across lines, and reports of scalp irritation or hair loss for some, plus durability issues with a hot tool.

AI summary based on Thingtesting reviews

447 reviews and posts

  • Makes my hair feel so good! The amazing smell is a plus!

  • Bought the amika soulfood nourishing mask from Sephora. The product smells so good and I love the bright orange packaging. The color and graphical elements really energize me to take good care of my hair.

  • Absolutely love everything Amika. I have gone from having one of their products to having 10+ that I use.

    Feedback

    The dry shampoo is one of my day to day necessities. The heat protectant is also one used daily. The hair masks are chefs kiss and literally can’t go wrong with any of their shampoo and conditioners.

  • I bought this product hesitantly. The rep was a the store and talked me into it when I told him about my hair challenges. My hair is part straight, wavy, and curly. It always looks messy. As I get older (62) I find that it gets drier and drier. The grey hair is coming in coarser and I was frustrated. I started using Amika Supernova and even though it isn't perfect my hair looks shinier and healthier than it has since my 20s. I have tried so many hair creams over the years and most just make your hair look greasy. This does not! It smells nice, is not overpowering and I am definitely a fan. I find it works best to put it on damp hair and then again just after I dry it.

    Feedback

    I would like to not have to apply it twice and have it look that good, but it works for me. I haven't tried any of the other products yet. I've been using this for about 5 months and will buy it again.

  • The Amika strength + repair set was amazing for my post partum hair. It really conditioned and healed my hair and now I don’t want to use anything else.

    Feedback

    Higher end price point but as far as the strength and repair products go, it was absolutely worth it.

  • I love Amika. I almost exclusively use their hair products. I love theyre thickening shampoo and conditioner (purple bottle). I also loveeee their hair masks! My hair is always so shiny after using their hair products plus their signature scent is amazing. If you haven't tried the hair fragrance I highly reccommend, I always receive compliments on it. I also love their heat protectant and blow out spray - you seriously cannot go wrong with any of their products. (As an esthetician I receive their products at a discounted price through saloncentric but I have no affiliation with the brand...yet ;))

  • Saved my hair ! My hair was dry , thinning and looked like it belonged to a witch , but Anika’s hair products absolutely saved it . Will buy again !

    Feedback

    The products can feel pretty heavy on the hair but it isn’t too bad !

  • Made my hair super soft and shiny

  • Amika's products are hit or miss for me. I love their Hair Mask but the Dry Shampoo isn't anything special in my opinion. You have to be careful with the Thicc volumizing base because it gets really sticky - a little goes a long way. I love that Amika products are at a reasonable price point and you can get good discounted sets from Sephora.

  • I tried the intense moisture shampoo and conditioner, and I was really let down with how it performed. My hair would feel super dry and waxy when I would get out of the shower, and when I would blow dry my hair after getting out of the shower there would be a waxy film on my hands from touching my hair while I was drying it. It was just nasty. Plus my hair never felt like it was actually clean. If you’re thinking about buying this product, just do your research and read the reviews on each one! I wish that I did that before buying them! But from my recommendation, I would say don’t even bother getting the product, there are so many better shampoos and conditioners out there that are way better quality and not as expensive.

  • amika is one of my favorite brands! I’ve been using their dry shampoo for years and it’s truly the only dry shampoo I’ll use anymore. I first use it on clean hair at night and my style lasts for days with oily roots not coming through until 3 or 4 days (which is good for someone who typically has to wash their hair every day!).

  • Terrible. I made an order from abroad and was excited to come back home and try you products after hearing great things from my sister. I paid 100$ for shampoo and hair mask. I tried the shampoo and mask twice, and by day 2 my hair was super oily and greasy to the point I have to shower and cannot be seen outside. I was so disappointed and decided to reach out to their customer care. It turns out they don't have one. Their phone is offline and they can only be reached out by mail. They answered my email after 2 weeks. needless to say I will NEVER order from them again. DON'T WASTE YOUR MONEY.

    Feedback

    Better products, CUSTOMER CARE - how can you charge 60$ for shampoo but you can't afford customer support??!

  • I tested the dry shampoo. I liked the feel but it left a white cast. I helped my roots for a few hours.

  • I love the scent to all Amika products. I have tried the Soulfood hair mask which makes my hair silky smooth and extremely shiny. Their velveteen dream conditioner is also another favorite of mine. Definitely helps my hair in humid weather too.

    Feedback

    The Kure bond repair was my least favorite product. It did not moisturize my hair as much as I expected it to.

    Customer
  • I'm obsessed with their Soulfood Nourishing Mask! my hair's bleached and i retouch my pink hair color every month so this has been a real lifesaver!!!

    Feedback

    I wish it was more affordable :( but worth every penny seriously!

  • Didn’t do much for curly hair. However, product has good ingredients and smell great.

  • I LOVE Amika products. I was first introduced when I went blonde and was recommended their blonde line and have since tried a handful more products across the brand. I find them to work really well and also smell amazing which is always a plus.

  • This product works really well for detangling and keeping my hair healthy. It also smells amazing!

    Feedback

    I think they could sell the product in bigger bottles for a little bit cheaper, but overall the product is great!

  • The products are of high quality, the smells are incredible! I really like this brand

    Feedback

    The products are expensive...

  • I purchased and tried this product but ended up returning. My hair is too fine for the product and wasn't soft and natural looking enough.