Amika sells a range of hair product collections for every hair type, texture, and style.

amika is a friend to hair, hairstylists, people, and the planet. 

the name "amika" means friend and is a symbol of our belief in the power of community and the beauty of diversity

brooklyn born + salon raised, we like to bend the rules and push beauty boundaries, all while cultivating an environment of inclusivity.

11 collections for every hair type, texture, and style— all hair is welcome. 

Hair Care

Amika earns largely positive reviews for effective, great-smelling hair care—especially Perk Up dry shampoo, Soulfood Nourishing Mask, and The Kure repair line—suggesting the brand works for many hair types. Reviews also flag real drawbacks: heavy, lingering fragrance, occasional residue or heaviness on fine hair, mixed results across lines, and reports of scalp irritation or hair loss for some, plus durability issues with a hot tool.

amika

Detangling hair primer 

purple shampoo

Gloss

Scalp oil

Superfruit Star Lightweight Hair Styling Oil

bust your brass shampoo

the wizard

Hair mask

Moisturizing conditioner 

Dry shampoo

Blowout spray 

Overnight serum 

Customer service

Customer support

shampoo 

Heat protectant 

Purple Conditioner

Hydro Rush Intense Moisture Shampoo

Hydro Rush Intense Moisture Conditioner

Curl creme

Supernova Moisture and Shine Cream

Bust Your Brass Violet Leave-In Treatment Foam 

Perk up plus dry shampoo 

conditioner

normcore

kure

Hairspray

Shampoo & Conditioner

The Wizard Silicone-Free Detangling Primer

3D Volume + Thickening Conditioner

Brooklyn Bombshell Blowout + Blow Dry Spray 200ml

CEO 360 Hair Dryer

Fluxus Touchable, Flexible Hold Hairspray

Hair Blow Dryer Brush 2.0

Headstrong Intense Hold Hairspray

Normcore Signature Conditioner

Perk Up Dry Shampoo

Polished Perfection Straightening Brush

Plus Size Perfect Body Mousse

Illuminati Diamond Styler

Mixtape Color Toning Drops

Reset Clarifying + Cleansing Gel Shampoo

Supernova Blonde Violet Moisture and Shine Cream

Supernova Moisture & Shine Cream 100ml

Amika: blockade heat defense serum shields hair from heat damage. This lightweight serum prevents moisture loss, tames flyaways, and adds a healthy-looking shine. Suitable for all hair types, it protects against the damaging effects of styling tools up to 450 degrees Fahrenheit. It is also safe for color, Brazilian, and keratin-treated hair.

Blockade: Heat Defense Serum

High Tide Deep Waver

Blowout Babe Thermal Brush

Flash Instant Shine Mask for Shiny Hair

Thicc Volumizing and Thickening Styling Cream

Soulfood Nourishing Hair Mask 250 ml

Blockade

High quality hair products at a good price point. These products made my hair feel smooth and healthier. The only thing I would change would be the scent, it was a little too floral for my taste. 

Blockade: Heat Defense Serum

4.7 • 3 Reviews

3 reviews and posts

Blockade: Heat Defense Serum 4.7 • 3 Reviews

Blockade: Heat Defense Serum

4.7 • 3 Reviews