Amika sells a range of hair product collections for every hair type, texture, and style.

amika is a friend to hair, hairstylists, people, and the planet. 

the name "amika" means friend and is a symbol of our belief in the power of community and the beauty of diversity

brooklyn born + salon raised, we like to bend the rules and push beauty boundaries, all while cultivating an environment of inclusivity.

11 collections for every hair type, texture, and style— all hair is welcome. 

Hair Care

Amika earns largely positive reviews for effective, great-smelling hair care—especially Perk Up dry shampoo, Soulfood Nourishing Mask, and The Kure repair line—suggesting the brand works for many hair types. Reviews also flag real drawbacks: heavy, lingering fragrance, occasional residue or heaviness on fine hair, mixed results across lines, and reports of scalp irritation or hair loss for some, plus durability issues with a hot tool.

amika

Detangling hair primer 

purple shampoo

Gloss

Scalp oil

Superfruit Star Lightweight Hair Styling Oil

bust your brass shampoo

the wizard

Hair mask

Moisturizing conditioner 

Dry shampoo

Blowout spray 

Overnight serum 

Customer service

Customer support

shampoo 

Heat protectant 

Purple Conditioner

Hydro Rush Intense Moisture Shampoo

Hydro Rush Intense Moisture Conditioner

Curl creme

Supernova Moisture and Shine Cream

Bust Your Brass Violet Leave-In Treatment Foam 

Perk up plus dry shampoo 

conditioner

normcore

kure

Hairspray

Shampoo & Conditioner

The Wizard Silicone-Free Detangling Primer

3D Volume + Thickening Conditioner

Brooklyn Bombshell Blowout + Blow Dry Spray 200ml

CEO 360 Hair Dryer

Fluxus Touchable, Flexible Hold Hairspray

Hair Blow Dryer Brush 2.0

Headstrong Intense Hold Hairspray

Normcore Signature Conditioner

Perk Up Dry Shampoo

Polished Perfection Straightening Brush

Plus Size Perfect Body Mousse

Illuminati Diamond Styler

Mixtape Color Toning Drops

Reset Clarifying + Cleansing Gel Shampoo

amika supernova blonde delivers moisture and shine to blonde hair. The violet moisture and shine cream brings blonde strands back to life. It utilizes ultra-violet pigments to tone and brighten blonde hair. This formula is designed to hydrate and add vibrancy for a refreshed look.

Supernova Blonde Violet Moisture and Shine Cream

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