Thingtesting is an unbiased place to research and review internet-born brands. Learn more about Thingtesting.
August 31st, 2023:
This week in tabs: Here's what's new in commerce and culture
We have no idea what is going on with Gwyneth Paltrow's now-viral TikTok ad. Was this planned? Was it not? If I were on the Seed marketing team, I'd be saying "Alexa, play Mastermind by Taylor Swift".
Craftmix has partnered with JetBlue to "bring the craft cocktail experience to travelers in the USA and all around the world." For all the mocktail drinkers out there, the menu will also offer non-alcoholic options, so everyone can sip a cute little drink in the sky.
To our personal dismay, Shein is partnering with Forever 21. This partnership plans to “focus on meeting the needs of customers in the U.S. and around the world who enjoy affordable, high-quality fashion." Sounds like a match made in hell to me, and I think we can all agree that 'high quality' is not a word I would use to describe these 2 companies.