August 31st, 2023:

This week in tabs: Here's what's new in commerce and culture

A Dozen Cousins is hosting a competition with Crocs to win a one-of-a-kind pair of "grilling sandals". All you have to do is submit a photo or video of your go-to cookout dish. This seems like the perfect thing for the winner to put on their resume.

We have no idea what is going on with Gwyneth Paltrow's now-viral TikTok ad. Was this planned? Was it not? If I were on the Seed marketing team, I'd be saying "Alexa, play Mastermind by Taylor Swift".

Alo is breaking into the supplements industry with the launch of "The Alo Stackable Wellness System", a collection of formulas that provide health-boosting benefits. Not sure if this is just me, but the product looks eerily similar to the Cymbiotika gel supplements.

Craftmix has partnered with JetBlue to "bring the craft cocktail experience to travelers in the USA and all around the world." For all the mocktail drinkers out there, the menu will also offer non-alcoholic options, so everyone can sip a cute little drink in the sky.

To our personal dismay, Shein is partnering with Forever 21. This partnership plans to “focus on meeting the needs of customers in the U.S. and around the world who enjoy affordable, high-quality fashion." Sounds like a match made in hell to me, and I think we can all agree that 'high quality' is not a word I would use to describe these 2 companies.

Also...Glossy mentioned us in an article about the new community playbook! Go check it out.