Wonderbly makes personalized children's books for all ages and offers consumers the ability to have their child at the center of the story.

Asi Sharabi

Florian Heinemann

Today's moms and dads are expressing their identities — and that of their young kids — through the brands they shop with.

From books and perfume to skincare and handbags, brands are betting that personalization is the future of buying online.

Keeping kids entertained and engaged while staying indoors is no small task. These products may help.

Storypod offers a screenless audio system that engages children through educational songs, stories, and interactive trivia.

Petit Pli makes technology-inspired clothing that grows with you while also being versatile and comfortable.

Bird & Be makes personalized prenatal and at-home tests to optimize success on women's fertility journies.

Primary offers sustainable, soft, gender neutral clothing for the whole family.

Rockets of Awesome sells and delivers personalized boxes of kid's clothing.

Dreamland Baby sells weighted sleep sacks and blankets for babies to improve sleep quality and consistency.  

Nephew crafts handmade kid's furniture using natural, non-toxic finishes and ethically sourced wood.  

Koa Koa makes educational DIY kits for kids to exercise their imagination and problem-solving skills. 

Province of Canada sells lines of casual clothing and loungewear for adults and kids, made and sourced entirely in Canada.



Lovevery makes products designed to create developmental experiences for children.

Momful creates doctor-formulated nutritional supplements designed for the unique needs of breastfeeding and postpartum moms.