I wanted to test Ujjo because it sounds crazy. I thought to myself “who the hell would want to put hot sauce in coffee?!” Now I’ve tried it, and can honestly say the thought remains. I love hot sauce and I love weird food mashups when they work, but this doesn’t. It adds a weird tang to the coffee and a spice which sits more on your throat than tongue. Fun to try though, and I’m sure I’ll pull it out when friends come over for dinner but I couldn’t see ever using this regularly because it’s actually nice 🤷♂️
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The only sauce I'm a regular with is sriracha, so I might not be the target audience. BUT the hot sauce was definitely really hot and had a nice hint of sweetness and other spices. If you drink coffee first thing in the morning on an empty stomach, you'll feel the spiciness in the body pretty quickly. I usually drink black coffee, so it wasn't super delicious with Ujjo, but I think it'd be a lot more enjoyable in a spiced chai or sweetened latte.
Maybe not for me, but think my coffee and hot sauce connoisseur brother would love it.