4.6
95% of reviewers would recommend to a friend
Tower 28 Beauty
4.6 • 434 Reviews
•

4.6
95% of reviewers would recommend to a friend
Tower 28 Beauty earns largely positive reviews for sensitive-skin-friendly formulas—standouts include the SOS Spray/Serum, ShineOn Lip Jelly glosses, SunnyDays SPF foundation, and the Swipe Serum Concealer—delivering calming, hydrating wear and easy, dewy application. Reviews also flag weaknesses: SOS’s hypochlorous mist can smell chlorinated and feel overhyped, some cream blushes and Bronzino lack longevity or run glittery/heavy, mascara may clump or smudge over time, packaging hinges and gloss leakage occur, and SunnyDays can oxidize, skew warm/yellow, or cling to dry patches depending on skin type.
AI summary based on Thingtesting reviews
2y ago
I am pale and struggle to find lip gloss that doesn't wash me out. I ordered this in color "sesame" and I couldn't be happier with the product! It complements any look, day or night. Stays on well, has a good longevity to it. I would say 4-5 hours.
2y ago
I've hated every product I've tried. Only tried them because I used to get a Jamie Makeup Monthly makeup/skincare bag from her and she put them in a few times. The blush was gooey and sticky. The face spray got in your eyes no matter what and made me sneeze. The foundation was itchy and a really bad color.
2y ago
Tower 28 is such a staple in my makeup collection! I love that it's a female-lead, AAPI owned brand and the products work so well on my sensitive, dry skin. Most of their products are priced very well compared to similar brands and they truly, truly deliver. I will never not rave about their lip gloss– it's such a comfortable + pretty formulation with no sticky or patchy feeling.
2y ago
I had super sensitive skin that’s recovering from years of serious eczema. Every foundation I’ve tried and tinted zinc dries my skin & peels off after a couple of hours. Sunny days feels and performs incredibly well vs everything else I’ve tried. It’s hydrating and doesn’t dry my skin even in the dry LA climate. I worn it for 8 hours & it still looks good. Easy to apply - just used my fingers - and used oil cleanser to remove. I don’t use setting spray. Wish they had just a foundation for night but other than that am going to try their other products.
2y ago
I can honestly say that I love every Tower28 product I've tried. Overall, I love that they are a clean beauty brand. The BeachPlease blush in Magic Hour is my favorite blush of *all time*. It brings life to my face and gives me the perfect natural rosy flush. It also lasts a very long time. If I had to pick only one product to use every day, this would be it. I also really like the ShineOn lip gloss. I feel very strongly about clean lip products since they inevitably get in your mouth, so I love that this product is clean AND gives the perfect sheen. It has a great smooth and not sticky texture while lasting on your lips. Finally, the SOS spray is truly a holy grail product. It's the only thing that contains my hormonal breakouts each month. Definitely a must for travel or if I wear a hat!
2y ago
I am in love with the lip glosses!!
2y ago
I love the concealer!
3y ago
This is a review for the SOS spray! It works as promised and suits my eczema prone skin - clears up redness and even settles acne, in my case to the point where a painful acne spot stopped hurting within a day and settled down with no other changes to regimen. I am still testing to see how it fares longer term for acne prevention on skin that’s exposed to sweaty workouts multiple times a week. So far so good! 🤞🏽 The scent is reminiscent of swimming pool water lol but it’s not a deal breaker and not very noticeable after a while anyway.
3y ago
I really like the SOS spray and the mascara. Still testing out the spray to see how it does longterm but so far so good.
3y ago
I have the make waves mascara and I am such a big fan that I’ve repurchased it. It lasts all day and doesn’t smudge. People have even complemented my lashes.
3y ago
I've found my everyday go-to lip balm, and it's none other than Tower 28 Beauty's JuiceBalm! 🌟 This lip balm has become an essential part of my daily routine, and I can't help but share why I love it so much. First and foremost, the formula is incredibly nourishing. It keeps my lips hydrated throughout the day, providing that perfect balance between moisture and a lightweight feel. What I adore about the JuiceBalm is its versatility. The subtle tint adds a natural flush to my lips, making it ideal for both casual and more dressed-up occasions. It's that perfect touch of color without being too over-the-top. The application is smooth and effortless, thanks to the convenient tube design. I appreciate that I can easily toss it in my bag, and the packaging is not only practical but also aesthetically pleasing. The variety of shades available is fantastic, giving me options for different moods and styles. Personally, I've been reaching for the Magic shade daily – it's that perfect hint of pink that enhances my natural lip color. Overall, Tower 28 Beauty JuiceBalm has become my holy grail lip balm. It's a must-have for anyone looking to effortlessly elevate their everyday look while keeping their lips happy and hydrated. Highly recommend! 💄✨
3y ago
Love the packaging, super nice colors and variety of products! I would definitely expand my collection I have only tried the lip gloss bit definitely good pigmentation and not to sticky for a gloss
3y ago
The SOS spray and serum have truly helped my skin stay balanced and clear through stress and weather and travel and every other curveball that usually has me frustrated and my skin reactive. Yes, it's pricier than buying straight hypochlorous, but I know it's reliable, trustworthy and works. I don't need to risk finding something else on Amazon. And recently, I have come to love the mascara as well — super natural especially when I comb back over with a spoolie!
3y ago
I love this mascara! Fave I have ever used as a vegan consumer. Although PCR plastic is better than virgin plastic, I would love to see a different tube base.
3y ago
Love love love the lip gloss!!!
3y ago
I like how the SOS daily rescue facial spray sits on my skin but for whatever reason it makes me breakout
3y ago
Tower 28 can do no wrong! I have the ShineOn Lip Gloss in multiple colors and use them regularly. High shine without being sticky. Love it!
3y ago
i love this brand so much, they have amazing products, cute packaging and the they’re all about kindness to their core! i’ve had nothing but amazing interactions w/ the brand!
3y ago
Love their lip glosses so much (I have them in multiple shades) and their cream blush is perfection. Using these products automatically puts me in a good mood, builds confidence, and I'm ready for the day.
Feedback
Sunny Days is also a good product. Not my absolute favorite and won't be repurchasing, but gets the job done.
3y ago
I really love this brand, since their launch I’ve been excited about all of their products. My favorites are the lip glosses and their blushes. I own all of their original ShineOn Lip Jelly’s, XOXO is my absolute favorite!