Tower 28 Beauty

Tower 28 Beauty

Tower 28 Beauty reviews and discussion

4.6

95% of reviewers would recommend to a friend

Reviews mention

  • Calming sos spray performance
  • Non‑sticky hydrating lip gloss
  • Gentle eczema‑friendly formulas
  • Blendable, natural‑finish complexion
  • Chlorine‑like sos spray scent
  • Glittery heavy balm bronzer
  • Inconsistent mascara longevity
  • Cream blush limited longevity

Tower 28 Beauty earns largely positive reviews for sensitive-skin-friendly formulas—standouts include the SOS Spray/Serum, ShineOn Lip Jelly glosses, SunnyDays SPF foundation, and the Swipe Serum Concealer—delivering calming, hydrating wear and easy, dewy application. Reviews also flag weaknesses: SOS’s hypochlorous mist can smell chlorinated and feel overhyped, some cream blushes and Bronzino lack longevity or run glittery/heavy, mascara may clump or smudge over time, packaging hinges and gloss leakage occur, and SunnyDays can oxidize, skew warm/yellow, or cling to dry patches depending on skin type.

AI summary based on Thingtesting reviews

434 reviews and posts

  • Tower28 is an incredible brand. I have always had the most sensitive skin so when I saw there was a brand aimed to support that, I jumped at the opportunity to try. The star products for me were the SOS Rescue Spray and the concealer. The spray is just so good at not only hydrating but nourishing and calming down the skin. When I have flare ups, I keep the travel one in my bag to soothe the irritation. With the success of the products I have tried, I can't wait to try more like the mascara, gloss and bronzer.

    Bought myself
  • I recently tried the Tower 28 Lip Jellies and I have to say, I am in love! The formula is so smooth and hydrating, and it gives my lips a beautiful shine without feeling sticky or heavy. The colors are also stunning - I have the shades "Cashew" and "Fire" and both are absolutely gorgeous. I appreciate that these lip jellies are made with clean, non-toxic ingredients, so I can feel good about using them on my lips. Overall, I highly recommend the Tower 28 Lip Jellies to anyone looking for a hydrating and beautiful lip product.

  • I bought Tower 28 because I liked that their products were fragrance-free which is great for my sensitive skin! I also love that it is an asian-american founded brand. I have the lip gloss in the color Sesame and their lip liner in the color Draw Me. It’s an unbeatable lip combo that I get so many compliments on!! The gloss is not sticky and the color looks incredible on all skin tones.

  • Love to use their SOS spray after Pilates to help keep my skin clear!

  • Great brand and well considered products. I use the sos barrier cream and have found it to be beneficial for sensitive skin.

  • Love the brand 🤍. Their SOS Spray works great for acne prone skin and works fast. The Lip Jelly Gloss is pretty good, though it has a distinctive scent.

  • absolute favorite concealer I’ve ever used. It’s got very great coverage, and also has olive tones and the best match I’ve found for my skin. It’s not drying at all, and cute packaging. Recommend, especially if you have olive toned skin!

  • I love the hydrating tinted lip balm. It leaves the perfect amount of color all while hydrating the lips. Perfect for colder months!

  • I was definitely a shiny gloss, but it had a light smell/taste that I just wasn’t feeling. Plus, my lips dried up faster than another favorite gloss of mine. I won’t chuck it, as it serves me in a pinch. I did not buy this from tower 28.

  • Tower28 makeup products and their SOS Serum have become staples for me and my skincare/makeup routine. I love their multi use pencils for lip liner and eyes, lipgloss, bronzer, and blush. I haven’t yet tried their concealer, foundation, or mascara yet, but hope to soon. I love their mission, clean formulas, brand identity, and enjoyed the listening to the founder’s story/journey during her interview on the Second Life pod with Hilary Kerr. Definitely recommend.

  • I love the ShineOn Lip Jelly in red. Stays on for most of the day. 🫦

  • I really love the vibe/colors/innovation of Tower28, but I wouldn't blind buy from them again. Loved: Blush -- it has lasted me forever, is pretty easy to use, and is a really beautiful, unique color. Highlight balm -- I loved the dewiness this gives. It doesn't set, but I really like that about it because it's glossy instead of a powdery shine. I carry mine around and just reapply throughout the day. Didn't love: Lip gloss -- it was pretty nice, but I didn't love the smell and felt like it went bad a bit quickly. SOS spray -- I felt like it didn't do much for me, and I know there are much cheaper dupes for those who do like it, so I don't really feel like that product is worth it.

  • Love the ShineOn Milky Jelly ! Absolutely amazing product! The texture and color are unbelievably impressive for a gloss. A tiny bit goes a long way and it's ultra-moisturizing. A strong recommendation! I've swapped my lipstick for this – that speaks volumes. It's glossy without any stickiness.

  • I’ve recently been using Tower 28’s blush in the shade Beach Please, and there’s a lot I’ve come to appreciate about it. The packaging immediately caught my eye - it’s simple and clear, giving off a clean and cute vibe. The color? Absolutely gorgeous. What I’ve found to be a bonus is its versatility. It’s not just confined to being a blush for me. On days I want a unified look, I’ve dabbed it as lipstick and even as eyeshadow. However, there’s one caveat. My skin leans on the oily side, and I’ve noticed when I use it daily, I get milia on my cheeks and eyes. Because of this, I’ve learned to use it sparingly and in small amounts. Those with oily skin might relate to the struggle of certain thick creams not working out. For those who have drier skin and are aiming for that dewy, glowy finish, this blush might just be a gem in your makeup routine.

  • Tower28 can do NO WRONG. most all of their products are hits. I have pretty sensitive skin and it's hard for me to find makeup products that cooperate with my skin and Tower28's makeup is one of the few I can rely on. I fell in love with the brand way before tiktok discovered it and I love how all of their products can make my skin like so nice and clean. If you must get only one thing, you HAVE TO TRY their Shineon Lip Jelly!!!!!

  • I love Tower 28! Amy, the founder of the brand has such an amazing story and such an inspiring person. She sold me on trying the brand. I have sensitive skin and anything that is catered to my skin type is a must try. I love using their SOS spray. At first, I wasn't too fond of the spray - I was in the middle of revamping my skincare routine - once I figured out what to use on my skin I gave the spray another go and this time it worked great. I love using it after I have been in the sun. It helps bring down the redness. I also love that the product has no fragrance. their tinted balms for the eyes lips & cheeks are also a great buy because they blend so great on the skin. Lots of great options to choose if you are trying this brand for the first time.

  • I’ve tried their lip jelly and mascara and i love both of them! the lip jelly has such cute colors and they actually hydrate the lips. most lip glossed are thick and stick to things and feel heavy but their formula felt smooth and lightweight on the lips and went on beautifully. their mascara i was very shocked by. i have oily monolids so i ALWAYSS have to use a waterproof mascara or else i’ll get raccoon eyes, but this is the first non-waterproof mascara where this didn’t happen to me after hours of wear. it went on easily and i love that the wand is thin for my short eyelashes. cleanup was soo easy and cleanup is something i hate about waterproof mascara because it tends to be way harder to get off and feels heavier on the eyes. overall, loved both of these products and can’t wait to try more from them! i love that they’re a cleaner brand and is part of the trend of incorporating skincare and makeup benefits together.

    Received a free product from Tower 28 Beauty
  • I LOVE THIS BRAND. Everything I have tried from Tower 28 has been amazing. If you are looking for skin and makeup products that will help your skin and not clog it up this is for you. The SOS spray has helped my redness and is key for me with my eczema. I could go on for days about how lovely the blushes and all cream products are. This is truly an innovative brand that makes things so simple and user friendly.