4.5
93% of reviewers would recommend to a friend
The Ordinary
4.5 • 2,514 Reviews
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4.5
93% of reviewers would recommend to a friend
The Ordinary earns strong reviews for effective, ingredient-forward skincare that improves texture, hydration, acne, and glow—with standouts like Niacinamide 10% + Zinc 1%, Hyaluronic Acid 2% + B5, Glycolic Acid 7% Toning Solution, and the AHA 30% + BHA 2% Peeling Solution. Reviews also flag weaknesses: some formulas feel sticky, can pill or irritate sensitive skin, high actives may overwhelm newbies, results can be hit-or-miss, and product naming/usage can be confusing.
AI summary based on Thingtesting reviews
The Ordinary stands out for its minimalist and affordable approach to skincare. They offer effective products with scientifically backed active ingredients like hyaluronic acid, niacinamide, and retinoids. The best part is their transparency: you know exactly what you’re putting on your skin. The prices are unbeatable for the quality, and the formulas are simple yet highly effective. Plus, they’re cruelty-free and many products are vegan, making it a conscious choice. Whether you’re targeting hydration, acne, or signs of aging, The Ordinary provides tailored solutions without unnecessary frills. It’s a go-to brand for results-driven skincare enthusiasts.

I love this mask for an occasional deeper exfoliation — it's powerful but gentle and never leaves my skin irritated. I like that the black color makes it very easy to see where I've applied and that it goes on smooth. Easy to remove with a damp washcloth. It does a great job at removing blackheads and it's a star product for its low price point compared to others on the market.

3y ago
Personally, my experience with this brand hasn't been great at all. Over the years I have given many of their products a try, particularly their different serums. I'm not sure if it's something in their product formulation, but almost every product irritated my skin in some capacity or broke me out. I think I've given up on them at this point.

Definitivamente una de las mejores marcas que he probado para el cuidado de la piel, todos los productos que he probado son espectaculares 😍

I believe that growth factors are essential in an anti-aging skin care routine. This is such a great formula that the ordinary came out with. And it’s a really affordable and accessible way to get growth factors into your routine. I use it every day.

I typically stick to the same skincare products cause if it works that’s all I need. But I hear a lot about them and just wanted to try for fun. Glad I did. Especially since it’s hard to find products for your face that won’t mess with your skin. I haven’t changed my typical routine I just added to it. I got one of their serums about a couple months ago I use at night and I’ll definitely do a re-up once it’s done :)
Feedback
Great serum. Would love to try more of their products.

4y ago
It works. Go try it. I love how they really put forward the science and technology and explain what works for your skin.

I absolutely love this serum! I mostly use it at night, and by morning, my skin feels incredibly smooth. It’s been amazing for my oily skin—reducing shine, tightening my pores, and even fading the dark spots left from acne. My skin tone looks more even, and overall, my face feels healthier and less greasy. Even though it’s super affordable, it works so well! Honestly, I think it’s one of The Ordinary’s best serums. This is my second bottle, and I can’t imagine my skincare routine without it. If you have oily skin or deal with acne marks and large pores, this is 100% worth trying.

Obsessed with their products! All the ones I've purchased from then deliver high results without the high cost. I would recommend their products to everyone!

I use several of The Ordinary products. The hyaluronic Acid, Moisturizer (wish SPF) and Multi-peptide serum. All of the products are beautifully designed, quickly shipped, priced really affordably and most importantly, WORK!

I love everything about this product! My skin feels amazing after every masking! Specially helps reduce the pores around the nose! Tips I tried at first once a week and not I’m twice a week.

Another brand that I use on a DAILY basis. Every product I have tried has become a part of my daily/weekly skincare routine. I use the Hyaluronic Acid 2% + B5 daily after every morning and evening face wash, the Glycolic Acid 7% Toning Solution on my face whenever I need a brightness boost or I am feeling dull and on my bikini line to keep stubborn ingrown hairs away, the AHA 30% + BHA 2% once a month and the Lactic Acid 10% + HA on my arms for my Keratosis Pilaris. 10/10 would continue using and it's so easy on the wallet <3 **Be aware that this is my experience and I know will not work on everyone! Remember to test patch always and these should not burn your skin!!**

4y ago
I love how affordable this brand is, yet not super harsh on your skin. For every luxury skin care product, there seems to be a comparable product at a much more economical price point. Super budget friendly and it actually works!

I recently messaged my BFF group chat “damn, I think it’s working”! What exactly is working you may ask? The ordinary lash and brow serum to be precise. I have notoriously short eyelashes that seem to stick straight out. An unfair contrast to my brother who, for reasons I will never understand got ALL the thick and dark lash genes. However, after about eight weeks of diligent applications twice a day I can happily say that my eyelashes are starting to grow longer and thicker. Excited that this product seems to be a good fit for me as it’s not irritating my eyes at all. And best of all it’s very affordable.
Feedback
The product is a little bit sparse, perhaps a longer applicator would help get the serum from the bottom of the tube a little easier

I have been using the ordinary for about 5-6 years now and really love it. I think its incredibly affordable and approachable to all crowds. This would be a great line to get into if youre just starting out with a skin care routine OR for younger teens who could use a little more than just drug store washes. I personally use the azelaic acid for my rosacea and love it a lot!

Love this brand! When it comes to skin care this brand comes to my mind always!! Lovely brand. I recommend them for every type of skin and it really makes a huge difference to your skin.

Los aceite de The Ordinary son excelente , uso una gran variedad, Acido Hyaluronico, vitamina, c, retinol, crema de limpieza, crema facial y tonico. Me resulta suaves , delicados a la piel y de rapida absorcion . Los super recomiendo. Su precio es bueno

2y ago
The Ordinary Niacinamide 10% + Zinc 1% is my absolute holy grail! It's fantastic for evening out my skin tone, significantly reducing the appearance of pores, and even helps reduce minor acne. The best part? It's incredibly affordable without compromising on quality. This serum has become a staple in my skincare routine, and I highly recommend it to anyone looking for effective and budget-friendly skincare solutions

I am obsessed with the ordinary. I’ve had the worst luck with my skin and these are the only products that help my acne go away and stay away

I think this brand is brilliant. Money wise you couldn’t do much better. I love all of their AHA’s , BHA’S. They are all really gentle on my skin , I use the Mandelic Acid 10%. No irritation at all. Easy products to use, great value. You Can’t go wrong really. Recommend. The mandelic acid is used for fine lines, uneven skin tone , and texture. It is also more tolerated than other AHA’s.
