SURI sells a sustainable electric toothbrush, delivering an effective clean with innovative plant-based materials.

Hey there, we're SURI (short for Sustainable Rituals). We're on a mission to create personal care products that help people live more sustainably; without compromising on quality, performance, or design.

Every year over four billion toothbrushes end up in landfill or in our oceans. That's enough to circle the globe twelve times.

We've taken the electric toothbrush back to first principles. SURI is slim and repairable, with plant-based heads that deliver an exceptional clean, while having a minimal impact on our planet.

Gyve Safavi

Mark Rushmore

Oral Care

SURI earns largely positive reviews for elegant, sustainable design, long-lasting battery life, and thoughtful accessories like a UV-cleaning travel case and magnetic wall mount, indicating it is a good choice for those prioritizing aesthetics, ergonomics, and eco-credentials. Reviews also note drawbacks: cleaning power can feel less intense than Philips Sonicare/Oral‑B, occasional charging or unit failures, metal bodies that dent if dropped, and UV case quirks requiring plug‑in use.

SURI 

Toothbrush

Personal Care

Spare S2 Electric Toothbrush Handle

Sonic 2.0 Sustainable Electric Toothbrush with UV Cleaning Travel Case

Black Friday Bundle 2.0

Eu 2-Pin USB Charger

2.0 Mirror Mount

Gift Set 2 0 

2.0 USB-C Charging Stand

UV 1.0 Light Clean & Charge Case

S1 Spare Bloom Body Toothbrush Device 

SURI 2.0 UVC-Light Clean and Charge Case

Spare S2 Sea Mist Electric Toothbrush Handle

Recycled Soap Dish

Refillable Gel Toothpaste Bottle

Suri 1.0 Electric Toothbrush

Sonic Replacement Heads x 3

Brush Together Bundle 2.0

Washbag 

 Toothpaste Restore

Toothpaste Key

Spare S2 Winter Fern Electric Toothbrush Handle

2.0 Usb-C Charging Stand

Restore Refillable Gel Toothpaste Bottle

Brush Test

Mirror Mount

Spare S1 Sunset Bloom Body

Spare S2 Midnight Black Electric Toothbrush Handle

The Welcome Set

Washbag 1.0

Eu 2-Pin Usb Charger For 1.0

Spare S2 Sunset Bloom Electric Toothbrush Handle

2.0 Uvc-Light Clean & Charge Case

Sonic Replacement Heads

Spare S2 Morning Waves Electric Toothbrush Handle

Uv 1.0 Light Clean & Charge Case Only

The Gift Set

Toothpaste - Restore

Heads Subscription Plan (us/uk Only)

Gift Set 1.0

Washbag 2.0

SURI products