SURI sells a sustainable electric toothbrush, delivering an effective clean with innovative plant-based materials.

Hey there, we're SURI (short for Sustainable Rituals). We're on a mission to create personal care products that help people live more sustainably; without compromising on quality, performance, or design.

Every year over four billion toothbrushes end up in landfill or in our oceans. That's enough to circle the globe twelve times.

We've taken the electric toothbrush back to first principles. SURI is slim and repairable, with plant-based heads that deliver an exceptional clean, while having a minimal impact on our planet.

Gyve Safavi

Mark Rushmore

Oral Care

SURI earns largely positive reviews for sleek, sustainable design and exceptional battery life, and many users report teeth feeling notably clean with gentle sonic vibrations and thoughtful accessories like a UV travel case and magnetic wall mount. Reviews also flag weaknesses: cleaning can feel less intense than Philips Sonicare for interdental plaque, occasional device failures and charging quirks, UV case requiring power to run, and metal bodies that dent easily.

SURI 

Toothbrush

Personal Care

The All Inclusive

 2.0 Electric Toothbrush & UV Travel Case

Spare S2 Electric Toothbrush Handle

Spare S 2 Midnight Black Electric Toothbrush Handle

Wool Flatweave Rug

Electric Toothbrush Sunset Bloom And UV Case

Sonic 2.0 Sustainable Electric Toothbrush with UV Cleaning Travel Case

Electric Toothbrush Sea Mist

Black Friday Bundle 2.0

Eu 2-Pin USB Charger

Suri Sonic Toothbrush 

Brush Together Bundle 1.0

Universal USB-C Plug

Spare S1 MW Brush Body

2.0 Mirror Mount

 1.0 Electric Toothbrush

Sonic Replacement Heads x 3

UV Light Clean & Charge Case Only

Brush Together Bundle 2.0

Washbag 

1.0 Mirror Mount

 Toothpaste Restore

Sustainable Electric Toothbrush V12.6-5

Toothpaste Key

Spare S2 Winter Fern Electric Toothbrush Handle

Electric Toothbrush And Uv Light Case

Brush Test

Mirror Mount

Suri Wool Flatweave Rug

Spare S2 Midnight Black Electric Toothbrush Handle

All Inclusive Travel Set

2.0 Electric Toothbrush And Uv Travel Case

2.0 Sonic Electric Toothbrush & Uv Travel Case Sunset Bloom

Washbag 1.0

Eu 2-Pin Usb Charger For 1.0

Spare S2 Sunset Bloom Electric Toothbrush Handle

Sonic Replacement Heads

Spare S2 Morning Waves Electric Toothbrush Handle

Electric Toothbrush Sea Mist And Uv Case

2.0 Sonic Electric Toothbrush & Uv Travel Case Midnight Black

Toothpaste - Restore

Heads Subscription Plan (us/uk Only)

Washbag 2.0

SURI products