SURI sells a sustainable electric toothbrush, delivering an effective clean with innovative plant-based materials.

Hey there, we're SURI (short for Sustainable Rituals). We're on a mission to create personal care products that help people live more sustainably; without compromising on quality, performance, or design.

Every year over four billion toothbrushes end up in landfill or in our oceans. That's enough to circle the globe twelve times.

We've taken the electric toothbrush back to first principles. SURI is slim and repairable, with plant-based heads that deliver an exceptional clean, while having a minimal impact on our planet.

Gyve Safavi

Mark Rushmore

SURI toothbrushes are highly praised for their sleek and modern design, exceptional battery life, and sustainable approach to dental care, with recyclable heads and a UV cleaning feature adding to the user experience. However, issues have been reported with the toothbrushes needing to be replaced within a year, and the need for the carry case to be plugged in to use the UV light feature.

SURI 

Toothbrush

Personal Care

Oral Care

I really love this. I had been searching for a sustainable electric toothbrush and am so glad to have found one.  It also is no where near as loud as the Phillips Sonicare which is nice! They include a prepaid shipping label to send back brush heads.  They really couldn't have made it easier or more sleek!

Finally!

I saw an ad for this SURI brush and decided to investigate further before committing to buy. In the ad, they mention that 'every toothbrush you ever owned still exists'. This in itself is a powerful statement and reason enough to buy a sustainable toothbrush with recyclable heads so I took the plunge and bought one on Amazon. Suffice it to say that I was not disappointed. It is actually beautifully made, elegant, and quite thin. I have had it now for over 6 months and took it on a 30-day work trip to southern Africa earlier this year. Amazingly I did not need to recharge it till I got back home!

In terms of performance, it stands its ground with the most expensive electric toothbrushes I've owned and leaves my mouth fresh and clean after use.

The case has a snazzy ultraviolet light that cleans the brush head after every use, a really nice touch!

I highly recommend this brush for your teeth and our planet!

One of my favourite products and brands I've bought from, I love having a sustainable toothbrush not made of plastic. The metal gives it a great feel and it's so aesthetic. I've used sonic toothbrushes for a long time and prefer them, but they can take getting used to. All the accessories are so well thought out and designed, I use the travel case all the time. My first toothbrush stopped charging after less than a year of use, customer service were incredibly helpful and replaced it quickly. I recommend Suri to everyone

What can i say. It has changed the electric toothbrush experience for me. 

The SURI brush is by far the best brush experience i have had since i made the switch to electric. I have picked out a few qualities that have stood out to me in the few weeks i have been using it. 

The design gives the feel of a luxury experience in contrast the the clinical and medical feel of it's competitors. The look and feel of the brush and accessories is second to none. Brush, case, charging equipment all beautifully designed and futuristic feeling. 

The battery life is immense. Before i was changing my toothbrush every 3 days. However, i am yet to recharge my Suri despite it seeing action twice a day for the past few weeks. Am super impressed. 

I really like the brand story and it's sustainability credentials. I always had this nagging guilt that I was contributing to plastic waste with my old brand but now knowing the longevity of the products, the plant based materials used and the brands commitment to repairing rather than replacing, i feel comfortable knowing i am getting a good clean without being destructive. 

It's 'gunkless' if that is a word! :) I used to get really grossed out by the pool of pastey watery gunk that gathered at the bottom of my previous toothbrush. But no longer. A combination of the innovative design and the magnetic clip that keeps it off bathroom surfaces, i dont have to deal with that any longer. 

All in all, i think this is a 10/10 product. Looks good, cleans good, does good. What more do you want. 



SURI is so slick and modern.

Like no toothbrush I have ever used before! 
Not only does it feel nice to hold the battery life is the BEST yet. The product is ahead of its time definitely going to take over the market.

I have converted family members and colleagues to use SURI and it has been a great success.

The sage green is my favourite however the black and white are super classic. Over time maybe an ice pastel blue or pink would be good to add to the options. 

The packaging is so eco friendly and minimal. Charging devices is so easy to use and quick to charge. 

Totally worth the money 💸

Been on the market for soooo long agonizing over which electric toothbrush to buy (lol). Was going to go with Quip until I saw this one. It works so well, looks great in my bathroom, and is easy to travel with.

Beautiful product, first of all, with a premium feel and sleek design. The two cleaning modes are powerful and leave your mouth feeling clean. It's delivered in wonderful packaging, and the whole product line is replaceable or recyclable, which is a great feeling. 
The included wall mount is a great touch, and frees up some counter space, and the carry case is a useful add-on, though it is strange and slightly annoying that the case needs to be plugged in (USB-C) to use the UV light. Battery life is also great. 
Well worth the asking price.  

This is a GAME CHANGER in the dental care space. I've been an avid user of electric toothbrushes due to having invisalign and braces. My OralB decided in the middle of the night to go off and the battery company died. After a long search, I finally found a sustainable option that has recyclable heads, functional packaging for travel, and quality materials. The toothbrush heads last for as they should (1 month is recommended for any electric toothbrush head to last) and the UV case makes sure it's clean and safe for my next brushing.

The reason I made my switch was for one very small, but impact part of sustainability this company takes on. They provide you a return label to send back their toothbrush heads to be recycled with every toothbrush head order. EVERY company should be responsible for the waste they produce and I'm proud to put my money towards a company that does just that.


Well considered design. Upgrade to bathroom ritual. Long lasting battery. 

Amazing product. The unpacking experience is great. The wall mirror sticker is amazing. It feels good in your hand - makes me want to pick it up and brush my teeth. The charge lasts forever. I love the UV light... Its aesthetic and looks amazing in your bathroom. Highly recommend. 

About SURI