SURI sells a sustainable electric toothbrush, delivering an effective clean with innovative plant-based materials.

Hey there, we're SURI (short for Sustainable Rituals). We're on a mission to create personal care products that help people live more sustainably; without compromising on quality, performance, or design.

Every year over four billion toothbrushes end up in landfill or in our oceans. That's enough to circle the globe twelve times.

We've taken the electric toothbrush back to first principles. SURI is slim and repairable, with plant-based heads that deliver an exceptional clean, while having a minimal impact on our planet.

Gyve Safavi

Mark Rushmore

Oral Care

SURI earns largely positive reviews for elegant, sustainable design, long-lasting battery life, and thoughtful accessories like a UV-cleaning travel case and magnetic wall mount, indicating it is a good choice for those prioritizing aesthetics, ergonomics, and eco-credentials. Reviews also note drawbacks: cleaning power can feel less intense than Philips Sonicare/Oral‑B, occasional charging or unit failures, metal bodies that dent if dropped, and UV case quirks requiring plug‑in use.

SURI 

Personal Care

SURI 2.0 Brush Head Caps deliver plant-based protection. This pack of three light-colored brush caps provides a convenient cover. Each cap clearly displays the SURI brand name embossed on its surface.

2.0 Brush Head Caps (Pack of 3)

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