Hey there, we're SURI (short for Sustainable Rituals). We're on a mission to create personal care products that help people live more sustainably; without compromising on quality, performance, or design.
Every year over four billion toothbrushes end up in landfill or in our oceans. That's enough to circle the globe twelve times.
We've taken the electric toothbrush back to first principles. SURI is slim and repairable, with plant-based heads that deliver an exceptional clean, while having a minimal impact on our planet.