4.75 β€’ 8 Ratings

smol was created to democratise eco-cleaning. smol products perform just like the big brands and because we deliver direct, we're better value and super convenient too.

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Ships to
Europe, U.K.
March 2018
London, UK
Paula Quazi
Nick Green
Founder attributes
Leaping Bunny,
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smol Reviews

Here’s what 8 people are saying...
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Average rating from 8 users
Would recommend it to a friend
Sustainable productsCool look & feelWorks really wellLove the brand's mission πŸ’•Eco-friendly packaging
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a month ago

So convenient and well-priced. I trialled the dishwasher tablets and the laundry capsules and immediately subscribed β€” the subscription is super flexible, you can always edit the day you want it delivered and over time adjust frequency of deliveries. The laundry detergent smells great.


I don't have children, so would appreciate packaging that's slightly easier to open!

Eco-friendly packagingLove the brand's mission πŸ’•Sustainable productsWorks really well
2 months ago

Love the brand and the product! Really simple to use and like how delivery is tailored to your use. Laundry smells amazing after use too!

2 months ago

I tried their dish and laundry detergent. My laundry came out smelling great, and my dishes came out sparkling! I've tried other DTC cleaning brands, and they just don't work as well as the big company stuff. smol really does.

Works really wellSmells amazing
3 months ago

Love! So great to find a more sustainable alternative to the usual washing pod & I really like the subscription aspect. Also really great pricing, would love to try their other products.

Love the brand's mission πŸ’•Sustainable productsEco-friendly packaging
a month ago

Love the washing capsules and fabric softener - and it’s amazing that I don’t have to remember to buy it. Love the lack of plastic.


I don’t find the dishwasher tablets to be as good as my old brand - but I love the lack of plastic

Cool look & feelEco-friendly packaging
2 months ago

I started with a free trial of both the dishwashing tablets and laundry capsules. I found both products to be effective, and their website makes your subscription easy to manage. There are cheaper alternatives out there, but not necessarily ones that are plastic free like Smol.


Smol, you keep doing what you're doing. Oh, except the child-proof lock on the box. It was almost adult-proof too. Required assistance in opening the boxes and I'm a grown-ass woman! This may just be me, though...

High qualityWorks really wellWorth the money πŸ’ΈLove the brand's mission πŸ’•Eco-friendly packagingCool look & feel
2 months ago

Love the delivery experience, packaging, and product, as well as their price point.


More bundling of products and make me forget about having to think about this whole category of products!

Worth the money πŸ’ΈLovely customer supportSustainable productsInnovative productWorks really wellLove the brand's mission πŸ’•Eco-friendly packaging
5 months ago

The letterbox delivery format is so convenient. No more shlepping big plastic tubs of detergent from the store or taking up lots of precious storage space (already limited when you're living in an apartment). I started with the laundry pods and soon after added the dishwasher tabs as well. The price point is fair, there's less plastic involved and the products work just as well as supermarket brands as far as I can tell.


It'd be great to have an easier way to edit the subscription plans. Today you have to log onto the website and click through a bunch of times to edit your plan (e.g. change the next order date). Being able to do that via text or something would be really slick.

Sustainable productsEco-friendly packagingLove the brand's mission πŸ’•Works really well