Reel creates tree-free, plastic-free bamboo toilet paper to promote sustainability.

Our story started when we came across a staggering statistic about the estimated number of trees cut down each day to make toilet paper - 27,000 - and knew something had to change.

At Reel, we reimagined what paper could be and set out to make sustainable, premium paper products without the use of virgin tree fibers or plastic packaging. We tirelessly tested our products to get them just right, so you don't have to sacrifice quality when choosing a sustainable paper alternative.

Our hope is that our community can help encourage small changes that make a big difference for our planet.

Home Supplies

Reel earns strong reviews as a sustainable, bamboo-based toilet paper that works: it’s consistently described as soft enough, strong, absorbent, and lint-free, with many users switching permanently. Reviews also flag weaknesses—several find it less plush than top national brands, occasionally thin or a bit rough, with smaller rolls—and note some prefer a softer, thicker feel.

Reel reviews and discussion

Reviews mention

1,308 reviews and posts