Reel reviews and discussion

4.7

93% of reviewers would recommend to a friend

Reviews mention

  • Sustainable bamboo construction
  • Soft yet durable texture
  • Impressively lint-free finish
  • Attractive, recyclable packaging
  • Less plush than competitors
  • Occasionally thin sheets
  • Smaller, shorter rolls
  • Slightly rougher feel

Reel earns strong reviews as a sustainable, bamboo-based toilet paper that works: it’s consistently described as soft enough, strong, absorbent, and lint-free, with many users switching permanently. Reviews also flag weaknesses—several find it less plush than top national brands, occasionally thin or a bit rough, with smaller rolls—and note some prefer a softer, thicker feel.

AI summary based on Thingtesting reviews

1,307 reviews and posts

  • I really wanted to like this because tbe packaging is awesome and the concept is great, but I just don't. It's rough, thin and it doesn't feel like it's good quality. We banished them to the guest bathroom, I feel like using them on the regular would be a painful experience.

    Verified purchase

  • Coming from exclusively using Charmin ultra soft, it’s just too rough for my family. But I do appreciate it being more ecofriendly

    Verified purchase

  • I like the way they make this toilet paper planet friendly.

    Verified purchase

  • I love this sustainable product that also has a great experience and does not rip!

    Verified purchase

  • This product was easy to find and plenty of stock. Honestly, I will start purchasing this toilet paper regularly. Much better quality than most!

    Verified purchase

  • This is my first time using Reel brand. I appreciate that it is environmentally friendly. I would say it not nearly as soft as the regular (well know) brand I use. However, being bamboo, you have to make a compromise. I most likely would only purchase in the future if it was on sale.

    Verified purchase

  • i can’t believe this is bamboo! i really liked this product and it looks pretty on the shelf in my bathroom

    Verified purchase

  • Love the no plastic packaging!!

    Verified purchase

  • I’m a first time buyer! I’m convinced these are the best I’ve ever tried!

    Verified purchase

  • This was a great product. It was soft but effective. Highly recommend.

    Verified purchase

  • This Reel paper is so good! Did not expect less 👏

    Verified purchase

  • It's definitely as soft as regular toilet paper. You really don't even realize that it's bamboo. I definitely

    Verified purchase

  • Great toilet paper! Soft and sustainable option that is a great option to pickup at Target in my area. No plastic in the packaging too! Highly recommend.

    Verified purchase

  • The toilet paper is a bit hard and expensive compared to other brands. The toilet paper is not very thick. I would suggest using a lot for number 2.

    Verified purchase

  • 4 stars because I love the concept of it being eco-friendly, only problem for me was that it was not soft enough for me but I would purchase again if I had to.

    Verified purchase

  • Love the clean toilet paper!

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  • It important to me to be environmentally friendly when I can as a consumer! I like that this bath tissue is a better choice for the planet, but minus one star because it will always be a little bit of a dif experience than using standard TP. Overall I would and am planning to buy this again!

    Verified purchase

  • I love this toilet paper so far! It doesn't feel scratchy and it feels really soft. I feel good knowing that I'm making an eco-conscious choice.

    Verified purchase

  • It was so much better than other ones I have tried! They are not harsh or rough - they were also so easy to find at Target

    Verified purchase