Prose reviews and discussion

4.3

74% of reviewers would recommend to a friend

5

Reviews on Prose’s website have a higher average rating compared to reviews on Thingtesting.

Reviews mention

  • Luxurious personalized packaging
  • Customizable elegant fragrances
  • Detailed tailoring questionnaire
  • Noticeably softer, shinier hair
  • Inconsistent curl definition
  • Occasional drying formulas
  • Lightweight, underpowered conditioner
  • Potential scalp irritation/shedding

Prose earns strong reviews for customized hair and skincare that often deliver softer, cleaner-feeling hair, reduced frizz, easier detangling, defined curls, and healthier-feeling scalps; however, results vary, with some users reporting dryness, greasiness, or even increased shedding. Reviewers praise the detailed quiz, personalized scents, and luxe, name-printed packaging, while noting inconsistent curl performance, lightweight conditioners that can feel insufficient, and formulas that don’t always outperform standard products.

AI summary based on Thingtesting reviews

1,458 reviews and posts

  • I loved the idea behind the products, the packaging, and the fragrances were great. However I'm not sure it did more than or a better job than other, less expensive shampoos/conditioners. It helped a little with frizz, but otherwise I found I needed to wash my hair more often and could never get it totally clean. I used it for a couple of years and tried a couple of different formulas, but will swap to a different, less expensive option.

  • I've been using their products for three or four months now and if anything, my hair is less bouncy than it used to be. The scent is not great and also not as strong as I would like. Extremely expensive for what the "results" are. I'm going back to drugstore products.

  • Absolutely love this product. I have been a subscriber for the last couple of years and have really enjoyed the customized products. I do wish some of the seasonal scents were permanent options because they smell so great.

    Feedback

    have seasonal scents last longer

  • Cool concept but my customized curl cream fell flat. It made my hair feel weighed down and sticky.

  • I was a little skeptical that this would be worth the price, but the products last a lot longer than normal shampoo and conditioner that I use. I also don't need to use many of the other products that I used to use on my hair - oils, leave in conditioners, masks. It is easier to take care of my hair now. Great products, great customer service, and I love the scents too!

    Feedback

    I wish that they offered a larger size or refillable bottles or something to help reduce waste.

  • I like the concept, the hair quiz, and the packaging, plus their products smell good, but I haven't noticed a huge difference in my hair. Not worth the price for me.

  • I love this brand. My hair needs to be washed less and feels shiny and healthy. It is pricey but I also found that the product lasts me a while! I love the subscription and the option to change formulas and scents based on how my experience is going thus far.

  • Originally subscribed out of curiosity and I definitely stayed for the scents and the pre-shampoo scalp mask. I have fairly easygoing Asian hair (straight, not too dry) and my main issue is greasiness, so it's been nice to be able to focus on ingredients that help to reduce that. I also like that I can provide feedback and tweak the formula each time. And again - the scents are great!

    Feedback

    Since I always toss the insert that comes with each shipment, it'd be great to see what ingredients have changed and why - this would also help with giving formula feedback.

  • My hair is pretty hardy, and by that, I mean I used to soak it in chlorine for 20+ hours a week for over a decade, and stylists still loved my hair. I love the scents and the dry shampoo is a little messy but a game changer for me. The leave in conditioner I don’t necessarily feel is amazing.

    Feedback

    More specific instructions. How often should I be using this stuff?

  • I only tried the first formula I received and it really dried out my hair. I wish I had known I could have asked for a free reformulation, because $70+ is pretty stiff for what's normally a ~$20 expense.

  • I have naturally straight, fine but thick hair and have been lucky to not need to invest in particularly expensive hair care for a lot of my life. When I tried to make the switch about 8 years ago to cleaner, more natural formulations, I found that nothing really made my scalp feel clean. I now do not feel my hair is really clean unless I’ve used Prose. Though it doesn’t lather like traditional shampoo, which is normal for a formula without sulfites, you can actually see how it pulls dead skin and whatever else off your scalp when you’re shampooing. One bottle for shampoo and conditioner lasts me for around a year, which is also pretty good value.

    Feedback

    I wish the bottles were aluminum instead of plastic, and despite the fact that you can opt out of receiving new pumps for your bottles when you re-order, I seem to always get sent the pumps too. I wish there was a way to preview the scents before ordering - I’ve been cautious with what scents I pick because I don’t want to get a smell that sounded great but is nauseating in real life.

  • I was so excited to try Prose and thought the onboarding process was really modern and cool. I loved the idea of having a shampoo and conditioner that were specific for my hair and the climate I live in. Unfortunately, the customized shampoo was not good for my hair at all and made my hair greasy. However, when I emailed their customer service they were extremely responsive and refunded my money.

  • The customization part of things was interesting, especially given that it looked at my geographical location. I have dry scalp issues, and was looking for a line up to help with that.

    Feedback

    I saw no difference in my hair or scalp health after using this consistently. The pre-shampoo mask felt like it was weighing down my hair and not helping my scalp.

  • I love the shampoo and conditioner! I've noticed a difference in my hair, and my mom did too when she tried it. Great customer service! Highly recommend! Customers from California!

  • I’ve been consistently impressed with Prose’s customer service team they are some of the kindest and most helpful representatives I’ve ever interacted with! Every time I’ve reached out, whether it’s been about adjusting my formula, asking questions about my order, or seeking recommendations, they’ve responded with genuine care and attention. Overall, Prose’s customer service reflects the same personalized, high-quality approach that their products are known for. I truly appreciate how approachable, responsive, and kind their team is, and it’s a big reason I continue to trust and recommend the brand.

  • This brand is pretty new to me, but I am very open to try it and see the effect on me, It says it makes customizable haircare and skincare with sustainable and clean ingredients, which is very attracting.

  • The shampoo and conditioner set smells nice, but it dries out my scalp.

  • My review is not about the actual product or its effectiveness, but the, "bait and switch" that the company uses. My initial order consisted of shampoo, conditioner, scalp creme, and vitamins for about $98. The subscription order consisted of shampoo, conditioner, and scalp creme for $108, with a separate charge of $58 for the vitamins. That's an additional $68 for a subscription.

  • Though I did not get the results I wanted (postpartum mom, not sure if they make a difference) I will say the customer service was a breath of fresh air. Katherine was very kind and considerate and because of that I highly recommend at least trying out the product (worry-free). I will continue using what I have and who knows maybe I will see results.

  • I initially was hesitant to purchase from Prose because of the cost, but finally became so frustrated with trying to manage my long, wavy, color-treated (balayage) hair that my husband was able to convince me to do something for myself and at least try it. I have not been disappointed. After having used many of their haircare products for over a year and seeing the clean and quality ingredients they use, I have not been disappointed. Recently, I decided I was going to try their hair gel because I’ve struggled to find a quality gel with clean ingredients in stores. Prose lists their ingredients on their website, but there was one ingredient (phenoxyethanol) that I just wanted to make sure was not in their gel (as is common in most other brands to extend shelf life by inhibiting mold). I contacted them via email and quickly received a comprehensive and clear response from Mae (Megan). I was reassured that Prose does not use phenoxyethanol and the list on their site really does reflect the only ingredients they use which is unique depending on your formula. I’m just so excited to have something clean to use and have ordered their gel, arriving next week. My husband will be doing the same! So grateful for this company that has helped my manage my mane while ensuring the health of their customers!