Parade reviews and discussion

The selection is cute but the material is a little too thin. The sizes seem to run small, too. Not uncomfortable but not quite right for me, either.

Love that Parade is sustainable and affordable. I love their high cut cheeky mesh line (it's super flattering + comfortable).

Cool funky underwear. Nothing special

I have only tried their underwear and bralettes, but I quite like both. The fabric is soft and the fit is flattering. The colors of fun. I will say that the waistband on the underwear curls up after just one or two washes.

Very mixed experiences! Overall I like what they're doing, but their sustainability info is a little unclear. Some fits were really bizarre and unflattering, and not all materials are super breathable.

The softest and most comfortable underwear on the market. The silkiest PJs. Somehow Parade is able to be a sustainable company while keeping up with “trends” – I’m obsessed!

Wanted to love, but sizing was so off and material felt thick and uncomfortable. Customer service was great but I didn’t end up repurchasing.

I buy all my bralettes from Parade! Great quality, frequent sales, and comfy for everyday wear <3

I can't rave enough about Parade. They are always coming up with new and fun styles and prints. They are very trendy and fashion forward. I like that they're also sustainable. Their items are comfortable and correct fit. Their products are available in a wide range of sizes.

Accessible sizing, prices, and styles. I love the feel of material - the cloud especially is next to none.

it's really great stuff and totally size inclusive, I just wish there were more cotton options without mesh. I love the "Sculpting" bralettes from them though, they dont dig and are really comfy. Also their first-time-buyer package with a silky scarf and stickers is so awesome.

Parade is definitely one of my favorite brands. Their slip dresses and pajamas are so cute and soft. I do love their bralettes, and the underwear is good for the price point but pills and warps fairly easily. Their price is definitely the best thing about Parade, and they do have great customer service! I also think (and this may be an unpopular opinion) they have TOO many limited edition/special colors/patterns/collabs. It's a little overwhelming to get a marketing text or email from them every other day that they have a new line dropping. It cheapens the whole thing for me a little bit and makes it less special!

Sexy underwear but not so soft as advertised.

The underwear fits weird and stretches quickly. Most are uncomfortable and unflattering, except for their basic thongs.

Overall I really enjoy the colors and styles. There is always a great sale so I feel like I'm getting a good deal. Reason for 4 stars is that one of the styles with a thicker waistband doesn't sit flat anymore after too many washes. I prefer the mesh style better

I have two bralettes and a variety of panties— all purchased through their partnership with Target. I have been so happy with them so far— I’ve found the quality to be higher than other comparable and more expensive brands. I’m a 34B and the bralettes give me the amount of support I need. And the mesh design of the full bottom panties make me feel confident.

Great underwear! I do find that the elastic doesn't always hold up well but they are good for a while.

The softest underwear ever! However, not the highest quality -- the band always folds over on itself.

Love the Parade bralettes but the neutral colors are often sold out in my size, hoping they stock back up soon! I have not tried any of the other products yet but look forward to ordering some.

I ordered some items during one of their sales and I loved everything about my experience. From the email updates, marketing cards in the order, free gift cards, and obviously the underwear! So comfy and breathable. Definitely ordering from them again!