Oishii
3.5 • 28 Reviews
Oishii grows perfectly ripe strawberries year-round in an indoor vertical strawberry farm. Meet The Omakase Berry.
3.5
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25d ago
I think everybody should try these berries at least once as a luxury experience. I purchased a six-pack and split them with a friend -- I don't know if the berries were "worth the cost" as a repeat purchase, but they were worth the cost if you consider this an experience and not just eating a snack. Each berry was extremely juicy and sweet, like how a strawberry seems like it should taste in your dreams.
6mo ago
The packaging is beautiful and they look so pretty. That's why I picked them up to try, but I was quite disappointed. Although some were nicely sweet, I feel that for the cost and quantity, they should be way more sweet or simply better. It's an overpriced experience.
Because the price is high ($30 for 6 berries) I went in with high expectations. The berry is definitely better than normal grocery store strawberries that don't taste like anything, but it's not as good as a wild or farmer's market strawberry. I loved the presentation and experience felt very special but ultimately I wasn't that impressed by the fruit itself. Even though I did eat them all, I wouldn't buy them again.
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Maybe explore how to get closer to the tart flavor of wild strawberries? I think right now these are more of a novelty than a realistic repeat purchase.
Oishii strawberries definitely embody the saying that fruit is nature's candy! These berries are much more than your average grocery store fruit. They're delightfully ripe and fragrant, reminiscent of fruit you would find in East Asia that has been ripened to perfection in greenhouses. Additionally, I was pleasantly surprised to find that Yakitori Torishin, a famed Michelin starred (2012-2018) restaurant in NYC, served Oishii berries as part of their omakase dessert course! The product is quite expensive though so it's definitely a treat for a special occasion. I probably wouldn't purchase more than once a year.
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What is Oishii?
Oishii grows perfectly ripe strawberries year-round in an indoor vertical strawberry farm. Meet The Omakase Berry.
In their own words
Oishii, meaning “delicious” in Japanese, was founded by Hiroki Koga and Brendan Somerville with the goal of introducing Japanese fruit culture to the US. We are the world’s largest indoor vertical strawberry farm, striving to change the agriculture industry and raise the standard of produce in America. Prized by some of the best chefs in NYC, our berries will shatter your perception of everything a strawberry could be, one with an aromatic fragrance, incredible texture, and undeniably sweet flavor.
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Oishii’s berries are vertically farmed, Non-GMO, and pesticide-free. Our farms in NJ and LA have a hyper-local ethos, hand-delivering produce daily to our partner locations. The result is a berry that is as fresh as can be and always perfectly ripe, all year long.
