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Oishii

3.5 • 29 Reviews

Oishii grows perfectly ripe strawberries year-round in an indoor vertical strawberry farm. Meet The Omakase Berry.

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Oishii Reviews

3.5

Oishii reviews assert the brand works as a reliably perfect, fragrant strawberry experience but charges a premium: reviewers praise consistent ripeness, aroma, and luxe packaging while criticizing steep price and limited flavor complexity. This helps buyers decide: buy once as a special, beautifully presented treat; don’t expect a repeat pantry staple or a dramatically superior wild-strawberry taste.

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  • 5y ago

    Because the price is high ($30 for 6 berries) I went in with high expectations. The berry is definitely better than normal grocery store strawberries that don't taste like anything, but it's not as good as a wild or farmer's market strawberry. I loved the presentation and experience felt very special but ultimately I wasn't that impressed by the fruit itself. Even though I did eat them all, I wouldn't buy them again.

    Feedback

    Maybe explore how to get closer to the tart flavor of wild strawberries? I think right now these are more of a novelty than a realistic repeat purchase.

  • 2y ago

    Oishii strawberries definitely embody the saying that fruit is nature's candy! These berries are much more than your average grocery store fruit. They're delightfully ripe and fragrant, reminiscent of fruit you would find in East Asia that has been ripened to perfection in greenhouses. Additionally, I was pleasantly surprised to find that Yakitori Torishin, a famed Michelin starred (2012-2018) restaurant in NYC, served Oishii berries as part of their omakase dessert course! The product is quite expensive though so it's definitely a treat for a special occasion. I probably wouldn't purchase more than once a year.

  • 2y ago

    As you can see from the picture (view attached image) these are not cheap strawberries. I initially thought that they were from Japan due to the name "oishii" which roughly means "delicious" in Japanese. That was the main allure for me, despite their high price. They're also aesthetically pleasing. As someone who will eat around bruises and cut around weird dents on fruit, these are perfect for me. I don't remember them being particularly sweet, but I love strawberries so it was fine.

  • 3y ago

    I really had high hopes for these based on the price, but they really were not all that different from regular strawberries. There was nothing unique about the experience. They were good, because they were strawberries, but they still were just strawberries.

    Feedback

    I wish they had a more distinct or interesting flavor. I can't imagine that anyone would ever be a repeat purchaser, because once you've tried them, you will realize there is no need to spend that much when you can buy regular strawberries.

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What is Oishii?

Oishii grows perfectly ripe strawberries year-round in an indoor vertical strawberry farm. Meet The Omakase Berry.

In their own words

Oishii, meaning “delicious” in Japanese, was founded by Hiroki Koga and Brendan Somerville with the goal of introducing Japanese fruit culture to the US. We are the world’s largest indoor vertical strawberry farm, striving to change the agriculture industry and raise the standard of produce in America. Prized by some of the best chefs in NYC, our berries will shatter your perception of everything a strawberry could be, one with an aromatic fragrance, incredible texture, and undeniably sweet flavor.

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  • Headquarters

    Jersey City

  • Brand initiatives

    Oishii’s berries are vertically farmed, Non-GMO, and pesticide-free. Our farms in NJ and LA have a hyper-local ethos, hand-delivering produce daily to our partner locations. The result is a berry that is as fresh as can be and always perfectly ripe, all year long.