Oishii grows perfectly ripe strawberries year-round in an indoor vertical strawberry farm. Meet The Omakase Berry. 

Oishii, meaning “delicious” in Japanese, was founded by Hiroki Koga and Brendan Somerville with the goal of introducing Japanese fruit culture to the US. We are the world’s largest indoor vertical strawberry farm, striving to change the agriculture industry and raise the standard of produce in America. Prized by some of the best chefs in NYC, our berries will shatter your perception of everything a strawberry could be, one with an aromatic fragrance, incredible texture, and undeniably sweet flavor. 

Oishii

Food

I don't understand the hype. Spent a ridiculous amount of money on these and they taste like.... a strawberry? Nothing special. Save your money. 

Tried but was not convinced - why so much packaging for 8 strawberries?  OK, they are good vs the other type of strawberries you can find in America (full of GMO) but... what is the purpose? 

Oishii berries are the best! Perfect scent, texture, and flavor, compared to your everyday strawberries in the store. Love the Japanese ritual of fruit being a celebratory gift that should be appreciated and savored, and they've nailed that. 

The strawberries were really good and red inside and out. But the price is too expensive to purchase regularly.

Definitely overpriced, but it’s an experience eating an Oishii strawberry. Worth trying at least once. They’re definitely delicious. Quite impressive how each package has literal perfect strawberries in it. Probably wouldn’t order more than once, but fun to try. 

quality of the berries, packaging, and price 

underwhelming and incredibly expensive!!!!!! 

Very interesting product story with the indoor vertical strawberry farm. It tastes like a pretty normal, perfectly fresh and ripe strawberry. It isn't overly tart or overly sweet, it tastes just fresh. The packaging is beautiful, and the unboxing experience is definitely luxe and lovely! Each strawberry is cradled in a thin vacuum-sealed pocket, so it is beautifully unbruised and red. Upon opening, there is a very very fragrant fresh strawberry smell.

The price is steep, but definitely is part of the whole "luxe" product branding and experience. The packaging and price definitely makes you savor it and slow down, so it is a pleasant experience to share.

For those who were disappointed, I understand that the general hype around these has raised expectations for what these should taste like. (I think people are expecting a sweeter strawberry like those little wild strawberries.) I would say it doesn't say it will be more than what it is. A fantastic little anytime gift for a loved one. 

I tried out these berries and it was absolutely delicious. Right when you open the package you spell the strawberry fragrance which is very sweet and refreshing. When you bite onto it very nice juice comes out and the texture is just perfect. For one strawberry it might be a bit costly to consume in a daily basis but it’s nice for a gift and for something to treat yourself occasionally! 

They are perfectly ripe, but it the result seems wasteful considering the amount of packaging used. Giving it three stars because it definitely does what it intends to! 

Oishii left something to be desired. The packaging and design is absolutely beautiful, but the taste was no different than some you'd grab at a farmers market. 



These are among the best berries I've had in America, but not quite worth the price tag :/