Oishii grows perfectly ripe strawberries year-round in an indoor vertical strawberry farm. Meet The Omakase Berry. 

Oishii, meaning “delicious” in Japanese, was founded by Hiroki Koga and Brendan Somerville with the goal of introducing Japanese fruit culture to the US. We are the world’s largest indoor vertical strawberry farm, striving to change the agriculture industry and raise the standard of produce in America. Prized by some of the best chefs in NYC, our berries will shatter your perception of everything a strawberry could be, one with an aromatic fragrance, incredible texture, and undeniably sweet flavor. 

Oishii

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omakase berry

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Maybe explore how to get closer to the tart flavor of wild strawberries? I think right now these are more of a novelty than a realistic repeat purchase. 

Because the price is high ($30 for 6 berries) I went in with high expectations. The berry is definitely better than normal grocery store strawberries that don't taste like anything, but it's not as good as a wild or farmer's market strawberry. I loved the presentation and experience felt very special but ultimately I wasn't that impressed by the fruit itself. Even though I did eat them all, I wouldn't buy them again. 

As you can see from the picture (view attached image) these are not cheap strawberries. I initially thought that they were from Japan due to the name "oishii" which roughly means "delicious" in Japanese. That was the main allure for me, despite their high price. They're also aesthetically pleasing. As someone who will eat around bruises and cut around weird dents on fruit, these are perfect for me. I don't remember them being particularly sweet, but I love strawberries so it was fine. 

Good, but I've had strawberries that were at least as good for a lot lot less! I do appreciate that they are much more reliable than other strawberries.

The berries ARE beautiful, and the smell hits you like a ton of bricks but in the most pleasant way. It smells like freshly picked berries in the summer. Let them come to room temperature and you'll smell it before you can taste it. The quality of the berries = excellent, however, the pricing for the berries is kind of ridiculous and overkill. It's a good berry for a treat, but Harry's Berries and some other ones are more worth the price and sweetness. 

Oishii strawberries definitely embody the saying that fruit is nature's candy! These berries are much more than your average grocery store fruit. They're delightfully ripe and fragrant, reminiscent of fruit you would find in East Asia that has been ripened to perfection in greenhouses.

Additionally, I was pleasantly surprised to find that Yakitori Torishin, a famed Michelin starred (2012-2018) restaurant in NYC, served Oishii berries as part of their omakase dessert course!

The product is quite expensive though so it's definitely a treat for a special occasion. I probably wouldn't purchase more than once a year.

they were sweet and ripe, but doesn't taste that much different than normal strawberries

Overpriced strawberries grown in a very energy intensive way.  Grow your own in your backyard and get the same experience with a fraction of the energy footprint.  Certainly not worth the $10-12/tray they're charging for 6-20 berries.

These berries were actually amazing. I found them at a steep discount at a Whole Foods outside NYC and thought, this would be the time to try them! Shared them with my family and it was a fun novel experience that we likely won't do again.

Tried but was not convinced - why so much packaging for 8 strawberries?  OK, they are good vs the other type of strawberries you can find in America (full of GMO) but... what is the purpose? 

I heard good things about these and picked them up when I saw them at a concept shop in NYC a few years ago. Great snack to pick up and obviously they were good, but I am not sure I would totally prefer them over going to the farmers market. Would buy them again though :)

Oishii

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