3.8
67% of reviewers would recommend to a friend
Native
3.8 • 2,489 Reviews
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3.8
67% of reviewers would recommend to a friend
Native earns mixed-to-positive reviews: its deodorants and body washes smell exceptional and many users say they work for everyday wear, while others report short wear time, residue, and staining. Reviews praise clean-feeling formulas, sensitive-skin options, and standout scents like Coconut & Vanilla, Eucalyptus & Mint, and Citrus & Herbal Musk, but note inconsistent odor control in heat/workouts, occasional rashes or grit, and cardboard-packaging ergonomics.
AI summary based on Thingtesting reviews
I LOVE everything Native! I use the shampoo and conditioner, deodorant and body wash! I’m trying to find the different scents I can’t find at the store though I’m partial to the coconut and vanilla!

I always have this in my purse! I buy the travel size because I always forget to put it on when I leave my house and it saves my life every time.

3y ago
Where do I start? I have used Native products such as toothpaste, body wash, and deodorant for a few years now. The deodorant is natural and the scent lasts all day. The body wash comes in so many scents and the brand just launched the Candy Shop line that smells so sweet!

I really enjoy their shampoo / conditioner / body wash. The quality is great for the price!
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Native was recently sold to P&G, which is now producing products with unspecified fragrances that may cause sensitivity for some people. If you're looking for a completely 'natural' or transparent ingredient list there are better alternatives out there.

I just purchased their face wash, deodorant, and face lotion. I love the packaging and the minimal ingredients. The smell is delicious for all products. So far, everything meets my needs, and the deodorant delivers.

4y ago
I began using Native brand deodorants years ago (pre Target). I absolutely love it. It’s the only brand of deodorant that I have used in years. Great scents and lasting power. It doesn’t discolor my under arms.
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The ingredients could improve as far as healthy ingredients, less endocrine disrupters, and packaging could always be better. I tried the cardboard packaging and it fell apart.

I love native deodorant! I have been using it for years. It does wonders for stopping odors but it is solely a deodorant. If you’re looking for antiperspirant, this is not it. However, it’s healthier to let your body rid itself of toxins through your sweat. I find it’s best used every 12hrs. Beyond that, odor may present itself. I reapply, I have no issue. Love how natural it is, and how it’s free of aluminum, etc. comes in a variety of scents for men and women with the option of unscented as well. They offer sustainable packaging and refill options, which is always a plus. I’m very happy with the product.
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Length of active use. I do need to reapply, which I don’t mind doing, but it would be nice if it worked longer. No biggie though

I know they say that our body goes through a detox period when switching to a natural deodorant…. But even after 3 weeks this did nothing to stop my odor. The scent is nice at first, but unfortunately does not last long throughout the day. There are more effective natural deodorants on the market

The smell is fresh and lasts all day long. I would definitely buy again and try other scents. The texture of this deodorant is pretty thick and feels like a thick film on your underarms all day long. When you get sweaty, however, you can end up feeling very sticky as it doesn't seem to absorb into your skin like other deodorants do.

I like this company and the fact that they want to be all natural, I had a hard time after my first pregnancy finding products that my body would tolerate as my hormones changed I needed to change with them and the only complaint I have is that a lot of the natural no plastic packaging products like deodorant when you put The two back into its sleeve it gets gunky and hard to open and close. However I do like the product and it seems to keep my stank at bay all day 🤣

3y ago
The absolute best
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I’m obsessed with the coconut I’ve been using for 10 years now! My best friend signed me up for the subscription and it never stopped coming I’ve given it to so many people as gifts and now they are obsessed!! 🥥

3y ago
I have used Native Coconut & Vanilla for a month exclusively. I apply only once a day, before I go to bed, and I dont need to reapply throughout the day. The smell is suave, so it doesn’t have a weird impact on my perfume. The only downside is that I find it a bit sticky when first applied. It’s a pricey item, but so far I’ve seen that it lasts long.

3y ago
Native is a great deodorant, but I docked it one ranking due to it's short-term effectiveness. It doesn't really last all day - I work from home and often find myself applying. It definitely won't take you from morning to evening. That being said, it's much better than many of the other natural deodorants I've tried. It's semi-effective, has nice scents, and is easy on the skin. My favorite scent is Cucumber & Mint, and my boyfriend loves Eucalyptus & Mint.

Love their deodorant, even my husband loves it we even have the travel size to throw in my purse. We also use the face wash and live how clean and soft your face feels after.
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Love it and it works all day, My husband works as a heavy equipment operator 14 hour days and he says the deodorant last all day.

4y ago
Finally a natural deodorant that’s works! To be honest it was the beautiful design that first caught my eye. But the price definitely made me think twice. I have bought a lot of costly natural deodorant before that don’t work and it is frustrating to invest in something that doesn’t work. But FINALLY I have found something that works and is NATURAL. My favourite scent is the coconut & vanilla. I love that they also sell a travel size. After a day hiking in the mountains or sweating it out on my yoga mat, Native deodorant always comes through.

4y ago
the deodorant doesn’t really work for me sadly, i also recently tried the shampoo and conditioner. it’s alright but nothing to write home about. love the brands mission but not sure if the execution is fully there.
Feedback
better antiperspirant effects in the deodorant and improvements on the shampoo and conditioner

Full transparency, I used to work here. But I've tried at least 15 aluminum-free deodorants and Native is the only one that keeps me stank-free. I love their juicy/fruity scents like the Cucumber & Mint. And the Plastic Free packaging line! Highly recommend trying the sensitive line if you have had issues with other brands.

Staple to my shower experience. The scent is so so so good - my gf and I both share it. The brand is no frills, fresh, clean and available everywhere I need it to be. I appreciate the clean ingredients and the compelling price point. It goes on super smooth too and is curly hair approved!

I’ve never had any problems with Native. I buy their products for almost everything. The Sweet Peach & Nectar is my favoriteeeee scent!!!!

Have tried many other deodorants that are nontoxic and this by far is the best! So happy with the ingredients list and the scents! So far, we’ve tried 6 different scents from this brand and have been extremely happy with them all! My husband sweats a lot, and I was really nervous about him trying it as we’ve had so many failed attempts before, but this has worked so well for him too! We’ve used this brand for a year now and couldn’t be happier!
