Function of Beauty

Function of Beauty

Function of Beauty reviews and discussion

3.1

42% of reviewers would recommend to a friend

Reviews mention

  • Striking, instagrammable bottle design
  • Engaging, customizable quiz experience
  • Pleasant, long-lasting signature scents
  • Occasional effective detangling conditioner
  • Inconsistent, underwhelming formula performance
  • Overpowering, artificial fragrance options
  • Drying, low-slip curly conditioner
  • Residue buildup causing greasy roots

Function of Beauty earns polarized reviews: while customization, scents, and sleek packaging delight many, the formulas often perform like standard shampoos and can leave hair greasy, dry, or even shedding—so the brand is inconsistent rather than reliably good. Reviews also praise detangling conditioners and defined curls for some hair types, but cite overpowering/artificial fragrances, residue and build‑up, weak moisturization for textured hair, and faulty pumps or short straws as recurring drawbacks.

AI summary based on Thingtesting reviews

365 reviews and posts

  • Just wasn’t impressed with this shampoo. Supposedly customizable but no better than a drugstore brand

  • The personalisation element is fun, and it was fun to do the quiz and feel like I had a more personal experience. But the actual product wasn't great - made my scalp feel itchy and dry afterwards.

    Feedback

    The formulations and transparency on what has gone into your final product.

  • Cute packaging

    Feedback

    Hair got greasy with usage. It’s an okay shampoo and conditioner

  • I got their co-wash and the product works well but not any better than other co-washes I’ve tried before. Shipping took a really long time.

  • Honestly, it was fine. Just fine. I think the concept is great and it's a truly beautiful-looking product but I didn't really notice much of a difference on my hair. My experience was limited to using the shampoo and conditioner-- I haven't sample any of their other products.

  • Loved the scents and really wanted to like them but the results were underwhelming, especially the conditioner. Finished the bottle just to use it up, but my hair is in better shape after switching out of it.

  • I like the idea of this brand, I like the minimalist aesthetic and it makes it easy to customize and target what you want in your hair products.

    Feedback

    Didn't seem to make any difference in my hair

  • I really enjoyed the customization of this product and had a really great selection availability. However, the product didn't do anything great for my hair and I ended up throwing away the rest of this product.

  • I bought the wavy hair shampoo and conditioner at target. I have seen a difference in my hair health so far!

  • I bought the Function of Beauty collaboration with Target and I was very underwhelmed with what I got. For the price, I got hair loss and super brittle hair.

  • I wish the quiz on the website had more information to help guide you to the correct add ins.

  • I hated this product. I bought the shampoo and conditioner and my hair has never felt worse. The products smelled good but that’s the only positive.

  • I like the idea of adding what you need to your shampoo and conditioner but it damaged my hair. It would turn greasy the next day, which never happened before. And I had an increase of hair loss.

  • Love the idea of it but it left my hair very greasy and just felt like there was constant residue in my hair

    Feedback

    Overall formula

  • I got this line at Target for straight hair and it didn't work out for me at all. Made my hair super dry while it kept my scalp oily. I know it works really well for some people but it wasn't for me at all.

  • The ordering process was easy, but I was not very happy with the product. I decided to try it because they offered a larger size at a good discount. However, it didn't work any better than the unpersonalized products that I buy at the store (in fact I think it was slightly worse)

    Feedback

    The hair evaluation (quiz) needed to be improved.

  • I didn't really like this brand for my curly hair. It made my hair hard to shampoo and the conditioner didn't have much slip to it.

    Feedback

    Better ingredients and formula for curly/kinky hair

  • Innovative brand. Able to customize haircare to personal needs.

    Feedback

    Ingredients are just ok

  • I absolutely loved how it was all personalized to me and customizable.

    Feedback

    Add more smells and colours!!