Fi makes smart dog collars and harnesses that feature a cellular-based GPS to track your dog's location and health.

Ships to
March 2017
March 2019
New York, U.S.
Jonathan Bensamoun
Loren Kirkby
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About Fi
Founded by Jonathan Bensamoun (Square) and Loren Kirkby (Dropcam, Google/Nest) in 2017, Fi (pronounced like “Fido”) builds cutting-edge technology to elevate the relationship between dog parents and their dogs. Since launching the first LTE-M enabled GPS tracking collar in 2019, Fi has empowered millions of dog parents with insights about their dogs’ whereabouts and behavior.
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