E.l.f reviews and discussion

4.6

95% of reviewers would recommend to a friend

Reviews mention

  • High-performing dupe formulations
  • Cruelty-free vegan positioning
  • Pigmented color cosmetics
  • Exceptional makeup brushes
  • Inconsistent formula performance
  • Sticky-feel face primers
  • Creasing under-eye concealer
  • Messy, leaky product packaging

E.l.f earns strong reviews for delivering high-performing, cruelty-free dupes—standouts include Power Grip Primer, Camo Concealer, Putty Blush/Bronzer, Halo Glow Liquid Filter, and excellent brushes—proving the brand is good and often comparable to prestige. Reviews also flag inconsistencies: hit‑or‑miss formulas, sticky primers for some, creasing concealer without setting, messy or leaky packaging, short product quantity, and irritation or breakouts on sensitive skin.

AI summary based on Thingtesting reviews

521 reviews and posts

  • I absolutely love the E.L.F power grip primer as it is a super sticky that completely holds onto makeup and it makes it last all day whilst providing a super hydrating look for easy to apply makeup.

  • I love this lipstick! Easy to apply, colour is bright and lasting all day. This shade of pink is just perfect 💕 Product size is super cute and easy to carry around in your pocket or small purse!

  • I’ve used many of Elf’s makeup brushes. I find that they are very comparable to the more expensive brushes. When I’m using my brushes, I can not tell if it’s ELF or an outrageously expensive one…..so I guess I’ve wasted a lot of money on brushes in hindsight lol

  • Elf Cosmetics' Liquid Highlighter is a gem! Trying their Liquid Filter has been a total win for me. This product adds an instant glow that's simply stunning. The texture is smooth and blends like a dream, giving my skin a radiant, dewy finish. The versatility it offers, whether for a subtle everyday look or a glam night out, is remarkable. The only wish would be for a slightly broader shade range. Yet, its affordability combined with the quality makes it a definite must-have. It's become my go-to for that luminous, natural radiance, proving that quality makeup doesn't have to be pricey.

  • I’ve grown up with ELF and watching it become just a cheap but quality makeup brand to a powerhouse has been amazing. My only complaint is their stuff is always so sold out in stores. The new products are innovative and work better than what they dupe. They make my favorite contour wand

  • I adore how affordable and easy it is to find ELF products in a store near me. But I found that their Big mascara was flaky, and their lash serum was not meant to be applied to your lash line (as in it is not eye safe). However I adored their putty primer and eyeshadows that I have trie d from the brand.!

    Product Tester
  • Most of the products in my makeup collection are from elf! I love how accessible it is to try out their new products. Not only are they affordable they perform amazing. I am in love with their woa glow! I use it daily!

  • Not every elf product is created equally! The power grip primer is that girl though!! It’s a major contributor to making my makeup last all day, especially since I can get really oily in my T-zone. If you also like a dewy, glow from within look, the Power Grip Primer works beautifully under sunscreen!

    Received a free product from E.l.f
  • I like this brand because they have so much products that are good and for very low prices! For me the best product from them are their eyelashes curler, their gloss and of course their grip primer that last longer than any others primer😊

    Invested in E.l.f
  • I’ve used alot of elf products and it has become my favorite as it is super affordable and handy.They have dupes of all the expensive brands and all of them are of high-quality

    Influencer for E.l.f
  • I love elf as a brand I have used them for many years and they stay consistent and affordable. They make great dupes for luxury brands like their halo glow liquid filter and glow reviver lip oil.

  • I lovee e.l.f.’s products so much that I’ve gotten a lot of their cosmetics for example, the halo glow filter, the halo glow blush and the power grid primer. I love each and every one of them and they really do what they promise.

    Influencer for E.l.f
  • I’m absolutely obsessed with their lip oils , just put in an order to restock my favorite dusty rose shade! It’s the perfect color with a nice cooling touch.

  • I love Elf Cosmetics' products so much. I've always been an Elf girly since I was in middle school and they've never let me down. I like using their new Elf Camo Liquid Blush while doing my makeup, the pigment is amazing and I highly recommend it.

  • I absolutely love E.L.F’s products! I have been an avid user for years and I swear by them. Over half of my makeup routine is E.L.F products and I recommend them to everyone all the time.

    Customer
  • this is one of the best affordable brands I have used. Starting from their primer all the was to their setting sprays. They are amazing. My favourite products ate the new camo blushes and their Halo glow filter foundation. It gives you a glowy skin with enough coverage for an everyday use. The primer is a must have if you want you makeup to last all day!! Their concealer is definitely full coverage as well.

    Regular customer
  • I love how affordable e.l.f. is and how amazing quality it is too. I've been using e.l.f. since I started wearing makeup 3 years ago, and to this day I still buy from e.l.f. I had just tried out their holy hydration skincare line and love their makeup balm. It is so amazing how E.l.f is also cruelty-free and vegan while having such affordable prices, so there is definitely no excuse for beginners to have to compromise having quality products.

  • Honestly, i wish i could buy every single elf products. They are affordable, and usually work better than the product they were a dupe for! my favorite products are the most famous ones: the halo glow foundation and grip primer, but they’re famous for a reason! the quality is fantastic, my skin didn’t react in a negative way, and the finished look is always flawless! honestly best money i’ve ever spent!

  • Elf has become a new fav of mine simply due to its affordability and great results. Has long lasting effects throughout the day and I’ve been complimented and asked where I’ve sourced my products since wearing them. Great products for students on a budget. The lipsticks and oils are fab, apply really well and feel wonderful. Nothing too sticky or waxy, glides on and is easy to reapply. Variety of colours means I’m sorted for all sorts of occasions. Cream eyeshadow was something I never got on with that well in the past, but with these they truly do stay put (as long as they are paired with setting spray) and are vibrant and clear. Love the metallic ones especially. Again, very easy to apply and mix with powdered shadow if desired. Eyelash serum has been a wonderful success too, have been using for 3 months with a noticeable difference. Applying once a day at night has seen my eyelashes increase in probably a quarter in length, meaning less need for mascara (which is always a win in my book as I’ve found I’m a smudger throughout the day).

  • By far my favourite drugstore makeup brand. They make such good makeup at an affordable price. They perfect each of their dupes even better than the "real" ones. The halo glow and their brushes are by far my favourite. The tint gives me the perfect amount of coverage and the perfect glow to my skin. Perfect for the clean girl makeup look! I also really like their concealer for spot concealing, looks flawless!