4.6
95% of reviewers would recommend to a friend
E.l.f
4.6 • 525 Reviews
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4.6
95% of reviewers would recommend to a friend
E.l.f asserts real performance in reviews: Power Grip Primer, Camo Concealer, Halo Glow, and Brow Lift win praise for long wear, grip, and flattering finishes, while wide shade variety and cruelty‑free, vegan formulas impress. Reviews also flag inconsistencies—hit‑or‑miss formulas, sticky primers, creasing concealers, some products drying out or lacking longevity, occasional irritation for sensitive skin, flimsy packaging, and smaller product amounts—making the brand strong for staples and experimentation but not flawless.
AI summary based on Thingtesting reviews
The e.l.f. Power Grip Primer with Niacinamide is a total game-changer. It grips makeup like glue while brightening and smoothing the skin thanks to the 4% niacinamide boost. The texture is sticky in the best way — makeup does not budge. Skin looks fresh, pores blurred, and it wears beautifully all day. Affordable and effective? Yes, please. 💗

1y ago
ELF has some of the best products. Their prices are absolutely amazing in comparison to other brands. I mean when you consider that you could pay upwards of $40 for a primer yet their Power Grip Primer is one of the absolute best that is out there and is only $10. And there are so many other products that they offer that are exactly as comparable to these crazy high-end items for a fraction of the price. I absolutely would recommend ELF to anybody that I know.

Affordable Luxury: e.l.f. Products That Deliver Dewy Perfection! The e.l.f. Dewy Coconut Setting Spray is hands down a game-changer! It gives my makeup this buttery, dewy finish that makes me look glowy all day. Plus, my makeup lasts all day no touch ups needed! The e.l.f. Lip Gloss is just as amazing no weird white line and zero stickiness. It’s hydrating and gives my lips that perfect glossy look. And don’t even get me started on their Face Primer this is the star of the show. Affordable, effective, and just gets the job done without breaking the bank. Love it!




2y ago
I just discovered Elf Cosmetics this year, and I have to say, it's a game-changer! Their products are so affordable that I can easily make them a part of my daily makeup routine. I bought all three colors of their lip balms, two flavors of lip oils, powder, and my all-time favorite—the lip exfoliator. I have very dry lips, and this exfoliator really works wonders on my chapped lips. All of their products are high-quality at a reasonable price.

2y ago
I absolutely love the E.L.F power grip primer as it is a super sticky that completely holds onto makeup and it makes it last all day whilst providing a super hydrating look for easy to apply makeup.

I love this lipstick! Easy to apply, colour is bright and lasting all day. This shade of pink is just perfect 💕 Product size is super cute and easy to carry around in your pocket or small purse!

I’ve used many of Elf’s makeup brushes. I find that they are very comparable to the more expensive brushes. When I’m using my brushes, I can not tell if it’s ELF or an outrageously expensive one…..so I guess I’ve wasted a lot of money on brushes in hindsight lol

Elf Cosmetics' Liquid Highlighter is a gem! Trying their Liquid Filter has been a total win for me. This product adds an instant glow that's simply stunning. The texture is smooth and blends like a dream, giving my skin a radiant, dewy finish. The versatility it offers, whether for a subtle everyday look or a glam night out, is remarkable. The only wish would be for a slightly broader shade range. Yet, its affordability combined with the quality makes it a definite must-have. It's become my go-to for that luminous, natural radiance, proving that quality makeup doesn't have to be pricey.

I’ve grown up with ELF and watching it become just a cheap but quality makeup brand to a powerhouse has been amazing. My only complaint is their stuff is always so sold out in stores. The new products are innovative and work better than what they dupe. They make my favorite contour wand

I adore how affordable and easy it is to find ELF products in a store near me. But I found that their Big mascara was flaky, and their lash serum was not meant to be applied to your lash line (as in it is not eye safe). However I adored their putty primer and eyeshadows that I have trie d from the brand.!

3y ago
Most of the products in my makeup collection are from elf! I love how accessible it is to try out their new products. Not only are they affordable they perform amazing. I am in love with their woa glow! I use it daily!

2y ago
Not every elf product is created equally! The power grip primer is that girl though!! It’s a major contributor to making my makeup last all day, especially since I can get really oily in my T-zone. If you also like a dewy, glow from within look, the Power Grip Primer works beautifully under sunscreen!

2y ago
I like this brand because they have so much products that are good and for very low prices! For me the best product from them are their eyelashes curler, their gloss and of course their grip primer that last longer than any others primer😊

2y ago
I’ve used alot of elf products and it has become my favorite as it is super affordable and handy.They have dupes of all the expensive brands and all of them are of high-quality

2y ago
I love elf as a brand I have used them for many years and they stay consistent and affordable. They make great dupes for luxury brands like their halo glow liquid filter and glow reviver lip oil.

2y ago
I lovee e.l.f.’s products so much that I’ve gotten a lot of their cosmetics for example, the halo glow filter, the halo glow blush and the power grid primer. I love each and every one of them and they really do what they promise.

2y ago
I’m absolutely obsessed with their lip oils , just put in an order to restock my favorite dusty rose shade! It’s the perfect color with a nice cooling touch.

3y ago
I love Elf Cosmetics' products so much. I've always been an Elf girly since I was in middle school and they've never let me down. I like using their new Elf Camo Liquid Blush while doing my makeup, the pigment is amazing and I highly recommend it.

3y ago
I absolutely love E.L.F’s products! I have been an avid user for years and I swear by them. Over half of my makeup routine is E.L.F products and I recommend them to everyone all the time.

3y ago
this is one of the best affordable brands I have used. Starting from their primer all the was to their setting sprays. They are amazing. My favourite products ate the new camo blushes and their Halo glow filter foundation. It gives you a glowy skin with enough coverage for an everyday use. The primer is a must have if you want you makeup to last all day!! Their concealer is definitely full coverage as well.
