E.l.f reviews and discussion

4.6

95% of reviewers would recommend to a friend

Reviews mention

  • Grippy, long-wear primer performance
  • Buildable, high-coverage concealers
  • Cruelty-free, vegan formulations
  • Wide, inclusive shade selection
  • Occasional sticky primer texture
  • Inconsistent product longevity
  • Creasing under-eye concealers
  • Flimsy, messy packaging

E.l.f asserts real performance in reviews: Power Grip Primer, Camo Concealer, Halo Glow, and Brow Lift win praise for long wear, grip, and flattering finishes, while wide shade variety and cruelty‑free, vegan formulas impress. Reviews also flag inconsistencies—hit‑or‑miss formulas, sticky primers, creasing concealers, some products drying out or lacking longevity, occasional irritation for sensitive skin, flimsy packaging, and smaller product amounts—making the brand strong for staples and experimentation but not flawless.

AI summary based on Thingtesting reviews

525 reviews and posts

  • I’ve tried several ELF products and am usually very pleased. Their products are especially nice considering the price point.

  • It’s really different in quality depending on the product. Their lip scrub doesn’t work very well in the stick format for me. However, I had a nice nude lipstick from them.

  • Honestly, e.l.f is one of the best budget friendly makeup line I have ever used. Moreover their makeup is a solid 8 out of 10. The putty primer works really well for me and my oil skin and their felt tip eyeliner stayed put on my oily lids. They also have a solid selection of concealer that I love.

  • Can I say obsessed? I have never been disappointed with Elf products. They really know how to listen to what we want. Everything is such good quality and great pricing. I can’t get enough of their products.

  • cheap and high quality

  • I love the affordability! All of their products seem to be really great dupes for luxury brands. I would buy elf product over the original expensive products any day.

  • I am thoroughly impressed with e.l.f. makeup! The quality of their products is outstanding, especially considering the affordable price point. The range of products they offer is extensive, from foundation and concealers to eye shadows and lipsticks, allowing for endless creativity and variety in my makeup routine. The formulations are excellent; they apply smoothly and have great staying power. Highly recommended!

  • I’ve used this makeup brand for so many things. I know that I can rely on ELF to provide me with a new face everytime.

  • Lovely brand and products are great!

  • such good prices for such good dupes!! i love the liquid blush and lip products!!

  • The brow lift works great and it’s affordable! A lot of brow gels I’ve tried, never keep my brows in place but this one does! A dupe for the Anastasia brow freeze. Recommend 100%

  • Absolutely LOVE their lip oils!! Everything is completely affordable and long lasting. Would 100% recommend!!

  • What's not to love when it comes to E.L.F.? Their prices are phenomenal and the quality is fantastic for the low cost. They are one of my favorites companies hands down.

  • More hits than misses with elf!

  • I'm thrilled to share my love for Elf cosmetics! This amazing brand has been around for ages and never fails to impress. My daughter is now showing interest in makeup experimentation, and I couldn't be happier to have her start with Elf's fantastic products. They are affordable, top-quality, and perfect for anyone who wants to look and feel amazing. Trust me, once you try Elf, you'll never want to use anything else!

  • I tried the flawless filter from elf after all the hype I saw. And it delivers! It is a beautiful glow at an affordable price! Elf has come a long way

  • Affordable convenient and easy dupes for luxury brands. If you don’t want to break the bank on a name and want to purchase something actually worth the hype it’s gonna be Elf sweetie, ain’t nothin to it. Most if not all the products produced by elf are worth it, all you gotta do is try!

    Consumer
  • Love elf and their products are almost always a hit! The price point is extremely fair and easily accessible to everyone imo. Their putty blushes are so pretty, although mine seem a little bit dried out in the pan. I recommend using the putty brush since other brushes may be too large or seem unable to pick up enough product. Also really love their glitter eyeshadows. I have disco queen and flirty birdy and they are so pretty, easy to work with, and inexpensive. Same with their brushes - I always check out elf first when I need a new tool and honestly think the tools don't feel cheap. I do NOT however recommend the matte poreless putty or whatever it's called. Seemed to mess up any type of foundation I wear it with, if I see any type of effect at all.

  • Most of my makeup routine products are from elf, they know exactly how to deliver at such an affordable price!