E.l.f reviews and discussion

One of the best concealers I have used. Creamy but penetrates well on skin and does not get dry really fast. This product also lasts a lot.

Elf has never disappointed me! Their new liquid blushes and lip oils are 10/10! Suave Mauve is my favourite for the blush and Honey Talks for the lip oil!

A good classic makeup!

Given the price I really don’t think you can go wrong with their products. But I only like a select few of their items. Great to use for people who are just starting out with makeup

The halo glow is the BEST affordable dupe for the charlotte tilbury flawless filter. I own both and they are both really good in terms of quality and quantity. I slightly prefer the charlotte tilbury applicator more because the elf one is larger but I still love the product.

I love elf as a brand. They've come a long way from the cheezy mascara I was using in middle school. But now I use them for both makeup and skincare. Their Holy Hydration line of skin care products has completely changed my skin. Maybe it's because the products are so easy to use, or maybe it's because they're accessible and affordable. Their skincare plus a handful of affordable but good quality makeup items (like mascaras, eyeliners, and concealers) have topped my list of go-to products.

For the prince it’s a great value. Yes it’s not charlotte Tilbury but it works. They hydro grip primer is one of my favourite it’s better then milks for sure.

All of elf's products are affordable and work. They also are cruelty free and vegan while being half of the price of other makeup products.

e.l.f. is a really solid makeup brand. I especially love their brushes. At anywhere between $1 and $10, their makeup brushes are professional-quality, and very well made. I've had several of them for several years and they hold up well with regular gentle washings. I also really love their lip scrub. It's always been $1 and has a minty option. It's like sugar scrub in a balm/lipstick form and really effective. I love this brand for being cruelty-free, vegan, and financially accessible.

Not for those with sensitive skin

Very high quality makeup at an amazing price point. Elf has been apart of my makeup routine since I was in middle school, and I always go back to it if I need concealer, color corrector or just some cheap good quality brushes.

Best affordable drugstore brand, then some! So many good products, everything is 10/10.

Excessive use of fluorinated plastics in these products worries me, especially when it's being applied on the skin. Hoping that more consumer-safe packaging is on their radar!

Only reason I’m giving this four rather than five stars is because I do feel like some of their products are hit or miss, and I don't end up repurchasing as many as I do with other drugstore brands. But you really can’t beat the price, and I’ve really liked a few of their products like the brow pencil and halo glow foundation.

I really appreciate this brand for bringing affordable options to the shelves. I have very acne prone skin and majority of their products are safe for me to use! This means a lot! My favorite items from elf are the brow gel, concealer, and literally all of their brushes!

E.L.F. has stepped up their game within the last few years. I am in love their Halo Glow foundation. It’s lightweight and does not cake in my fine lines. It gives me that dewy look all day without looking so greasy.

Love E.l.f! The price point is great, I love the superhydrate and holy hydration. The travel packs are perfect to pick up before a trip as well.

I have been adding more and more E.L.F. products to my beauty routine. To be honest, they a great products and a great value. I especially love the makeup brushed and would compare them to the super expensive IT cosmetics brushes.

I love all my elf products, especially the primer. It grips my make up and helps it to look fresh all day. Sometimes my make up smudges around my nose. However, it stays consistent throughout the day if I use the elf primer. I highly recommend it!

Can not beat their price points! Some products are definitely better than others but for their low prices, it doesn't hurt trying a new product out.