Character offers tools, supplies, and how-to guides for all home improvement needs.

Meet Character, the next-generation home improvement brand.

We believe that something as fundamental as creating a space you love shouldn’t feel out of reach or intimidating. But for many, it does. With the home improvement industry at large geared toward professionals and a history of stereotyping around who is and isn’t ‘handy,’ the world of DIY felt ripe for a change.

That's why Character exists.  It's our mission is to create an ultra-helpful home improvement destination where everything you need – the tools, supplies, and support – is all in one welcoming place.

We’d love to help you with your next project.

Alex Onsager

Suzanna Schumacher

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The Toolbox

Meet The Essential Set. The irresistible combo of 13 must-have, real-deal hand tools and a spacious, multi-layer steel storage system that comes in four colors.
 
Includes:
<ul>
<li>The Toolbox</li>
<li>The 13 essential hand tools in green with lifetime limited warranty (The Hammer, The Tape Measure, The Pliers Set, The Wrench Set, The Utility Knife, The Screwdriver, The Level, and The Hex Wrench Set) 
</li>
<li>1 full year of unlimited Expert Support ($79 value) </li>
<li>Optional add-ons: The Organizers (2 large, 2 small) 
</li>
</ul>

The Essential Set

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