Meet Character, the next-generation home improvement brand.
We believe that something as fundamental as creating a space you love shouldn’t feel out of reach or intimidating. But for many, it does. With the home improvement industry at large geared toward professionals and a history of stereotyping around who is and isn’t ‘handy,’ the world of DIY felt ripe for a change.
That's why Character exists. It's our mission is to create an ultra-helpful home improvement destination where everything you need – the tools, supplies, and support – is all in one welcoming place.
We’d love to help you with your next project.