Character offers tools, supplies, and how-to guides for all home improvement needs.

Meet Character, the next-generation home improvement brand.

We believe that something as fundamental as creating a space you love shouldn’t feel out of reach or intimidating. But for many, it does. With the home improvement industry at large geared toward professionals and a history of stereotyping around who is and isn’t ‘handy,’ the world of DIY felt ripe for a change.

That's why Character exists.  It's our mission is to create an ultra-helpful home improvement destination where everything you need – the tools, supplies, and support – is all in one welcoming place.

We’d love to help you with your next project.

Alex Onsager

Suzanna Schumacher

Home

Character

Glasses

Home Supplies

Home Improvement

The Toolbox

The Essential Set

The Tape Measure

The Tool Set

The Level

The Essential Hardware Set

The Hammer

The Carry-all Set

The Screwdriver

Painter's Tape

Articles featuring Character

Stories on Thingtesting