Character offers tools, supplies, and how-to guides for all home improvement needs.

Meet Character, the next-generation home improvement brand.

We believe that something as fundamental as creating a space you love shouldn’t feel out of reach or intimidating. But for many, it does. With the home improvement industry at large geared toward professionals and a history of stereotyping around who is and isn’t ‘handy,’ the world of DIY felt ripe for a change.

That's why Character exists.  It's our mission is to create an ultra-helpful home improvement destination where everything you need – the tools, supplies, and support – is all in one welcoming place.

We’d love to help you with your next project.

Alex Onsager

Suzanna Schumacher

Home

Character asserts that its products work for homeowners and DIYers: reviews say the tools and project kits enable easy home projects but note inconsistent build finish and limited tool variety. Reviewers praise cohesive design, comfortable grips, helpful project guides and high-quality totes; critics report blemished metal, brittle plastics, few screwdriver heads, and insecure bits and case snaps—helpful if you want a stylish, user-friendly kit, but lower-tier finish and limited parts may deter pro users.

Character

Glasses

Home Supplies

Home Improvement

Essential Hardware Set

Boys Denim Jacket

2-Piece Short Sleeve and Short Pajama Set

2-Pack No-Show Boys Sock

Tripod Table Lamp

Retro Vintage Wash T-Shirt

Winter Sherpa Pullover

Full-Zip Hoodie

Toddler Girls Puffer Jacket

Toddler Boys Puffer Jacket

3 Level Steel Toolbox

Girls Quarter Zip Sherpa Pullover

Boys Quarter Zip Sherpa Pullover

Toddler Boys Light-Up Athletic Sneaker

Boys 4-Pack Athletic Boxer Brief

Sonic High Top Sneaker

Paw Patrol High Top Sneaker

Girls 3-Piece Robe & Pajama Set

Pliers Duo Set

Steel Hammer

Wire Cutter Pliers

Character Scenic Jacket

Winter Sherpa Quarter-Zip Pullover

Character Girls Hooded Rain Jacket

3-Level Steel Toolbox

Character products