I thought the low price tag meant that the quality would be bad, but was pleasantly surprised when my Elizabeth Floor Lamp ($80) arrived - really well-designed lamps for the price! It shipped fast (during the pandemic!).
I do not like how bright the bulb's light is, and there is no way to buy bulbs with different brightnesses directly on Brighttech's site. For replacements (ie new bulbs), you also need to go via customer support. I know that LED bulbs last very long, but I feel like it would make sense for Brighttech to sell bulbs on their own site - both for replacements and for different brightness levels.