In late 2015, Boy Smells began as an experiment in candle-making in the Los Angeles kitchen of co-founders and real-life partners Matthew Herman and David Kien. Herman and Kien – both fashion veterans who worked in design (Herman) and product development (Kien) – began by making the things they’d want to use on a daily basis, products that were fluid and essential.
Founder-invented scents like Cinderose, a union of rose and smoke, and Gardener, a compilation of tomato vine and honeysuckle, wrap traditionally masculine scents in a prettier bouquet. Burn up expectations, release clear intentions. Boy Smells candles are all developed and designed in Pico Union, Los Angeles with fragrance and natural oils, all-natural coconut wax and beeswax blend. The candles are hand-poured in a reusable glass vessel and hand-labeled in Los Angeles, California.
At the end of 2017, Boy Smells launched Boy Smells, Unmentionables their first collection of intimate apparel, a new direction in the brand’s study of closeness. Made for all genders and all sizes (XS thru XXL), Boy Smells' light jersey underwear are made in Peru from luxurious Pima cotton and dyed with a palette of neo-natural colors that are skin-tone adjacent and inclusive.
Currently carried in over 500 retail locations (300 in the US alone), across 37 countries on 6 continents, with over 20 original scents in various sizes and aesthetics, plus 5 Unmentionables styles.
From routines to rituals, Boy Smells renews the personal care routine by creating rituals from the otherwise mundane experience. These are moments that can be experienced by all.