Bobbie
4.9 • 8 Reviews
Bobbie, a mom-founded brand, makes organic infant formula for babies with a recipe inspired by breast milk.
4.9
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I have been giving my daughter Bobbie Gentle for the past few months and it's been amazing! Its a lot more gentle on her stomach. I highly recommend their Stay Stocked subscription program online. I absolutely love that they have an AI concierge to help you manage your subscription.
Our baby was happy with Bobbie formula, and I am so thankful they were available at Target because we could quickly order more when needed. We eventually switched over to Holle Bio formula because it was the only formula I found that didn't smell like fish oil.
2y ago
I loved how easy it was to manage our subscription and have it sent to various locations while we were traveling. It was incredibly nice to have one less thing to pack that was super bulky.
3y ago
IF I COULD GIVE THIS COMPANY SIX STARS I WOULD. ⭐ ⭐ ⭐ ⭐ ⭐ ⭐ So for the full story I had a baby during the formula shortages and coming from a family where almost all the women had production issues I knew I was going to have to try out different formulas. We tried a number of different brands and luckily are a little one took to them without much fus. My preference was already made liquid ones so that every batch was made exactly the same no matter who made it since I know some family members had heaping scoops versus level scoops etc. Well I ordered their sample can set a while before the shortage and then when the shortage happened i started panicking because the liquid brand I had been buying was no longer available anywhere and the management at this brand made a public announcement that any customer no matter how big or how small I would get priority for future shipments. The entire rest of the time that my little one was on formula he was on Bobbie the canisters came well packaged. There was communication. I love that the brand was trying to increase awareness etc. And the mailing to your door during covet and shortage time was absolutely appreciated. On a side note, the boxes can be reused for storing different things since it has multiple different compartments. I was getting my shipments before they had their deal with carrying in store at Target. Personally, I had seen reviews that the formula smelled a little fishy and I agreed. I remember reading why it's smelled that way. Something about one of the healthy things in it, but again my little one didn't seem to care and grew up in the 90th percentile on it. For their open communication and dedication to customers during a time of absolute panic for young parents, I 100% would support this company in the future and suggest them to my friends.
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What is Bobbie?
Bobbie, a mom-founded brand, makes organic infant formula for babies with a recipe inspired by breast milk.
In their own words
Bobbie is the only female-founded and mom-led infant formula company in the U.S. Our team is made up of scientists, regulatory experts, marketers, and innovators who struggled to breastfeed exclusively. United in our disappointment of the current infant formula options in the U.S., we were determined to bring another option to market for our babies, and yours.
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San Francisco, California
Sarah Hardy
Laura Modi
Clean Label Project Purity Award & Pesticide-Free Certified
