Blue Apron

3.5413 Ratings

Incredible home cooking that's accessible to everyone? Blue Apron makes and delivers meal kits.

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Founded
2012
Headquarters
New York, New York
Founders
Matt Salzberg
Ilia Papas
Matt Wadiak
Social links
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Blue Apron Reviews
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Here’s what 13 people are saying...
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3.5
Average rating from 13 users
69%
Would recommend it to a friend
High qualityCool look & feelTasty 😋Worth the money 💸Easy subscription management 🔁
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Reviews

14 days ago
Experience

Pros: Easy to follow recipes. Quality ingredients. You can view Blue Apron recipes without subscribing. Cons: A lot of packaging. The servings are sort of small ( I love me some leftovers). Sometimes the meals can be a bit involved. Maybe not for picky eaters or large families.

Feedback

I would not use Blue Apron again, too much packaging and not worth the price.

Amazing websiteCool look & feel
3 months ago
Experience

One of the better meal kits - they've improved their packaging since I first ordered but still not worth the price IMO

Tasty 😋Fun unboxing 📦
3 months ago
Experience

What could be easier than recipes and pre-portioned ingredients? Not grocery shopping has helped me cut down on a lot of extra purchases I would make just walking down the aisles.

Feedback

Sometimes the recipes are much more labor intensive than they let on.

Worth the money 💸High qualityEasy subscription management 🔁
3 months ago
Experience

Lets give Blue Apron credit: the created a new class of how we eat. Before Blue Apron we had...groceries? restaurants? frozen meals? Now millions of people all around the world get measured ingredients with various levels of prep already done sent to their homes. People who would never cook have tried cooking. People have tried new dishes, techniques, and cuisines. There's a whole industry and while Blue Apron has fallen from the top spot, every one of those competitors (hello, Hello Fresh!) owes them thanks. That said, it was a bad fit for us. We were already cooks so the meals felt expensive, the dishes fussy, and the results lackluster. And our picky kids never got into them.

Easy subscription management 🔁Love the brand's mission 💕Innovative product
3 months ago
Experience

Blue Apron is one of the better subscription boxes. The food is good. Good for people that want to cook but not shop or prep.

3 months ago
Experience

I used Blue Apron for a few years when I lived in the US. Loved the recipes and the simple instructions- felt like I was great at cooking!

Feedback

In reality, it always took much longer for me to prepare the meal than their estimated time...

Easy subscription management 🔁Tasty 😋
4 months ago
Experience

I really loved the quality and taste of Blue Apron's meals. Everything was from scratch so I actually learned how to do new things in the kitchen, like make a roux or pickle onions. This was my favorite meal kit and I've tried them all.

Feedback

I feel like they underestimated the cook and prep time for most recipes. Definitely add 15-20 minutes unless you are a chef. Meal kits just seem so environmentally unfriendly. From transportation to packaging it just seems wasteful.

Tasty 😋Cool look & feelHigh qualityLovely customer supportEasy subscription management 🔁
4 months ago
Experience

Awesome way to try new meals in a fun, low-effort way that doesn't cost a lot. Their meals are also really good! I've copied several of their recipes on my own after purchasing one.

Worth the money 💸
4 months ago
Experience

It's a fun way to cook at home but still mix up the recipes you make.

Feedback

Always feels like a lot of packaging. The recipes aren't anything groundbreaking and tend to use a lot of the same ingredients over and over again. It's also pretty terrible experience to skip boxes or cancel your subscription.

Difficult returnsTasty 😋
4 months ago
Experience

I've tried Blue Apron off and on for many years. Unfortunately to make its business model work in recent years, the product has used pretty basic/cheap ingredients that produce unremarkable, simple dishes. But they are pretty healthy and can be good for a novice cook looking to wean themselves off delivery food.

Feedback

Menu is simplistic and ingredients necessarily streamlined/unremarkable, leading to eventually end of a honeymoon phase. Subscription isn't friendly to manage and seems designed to have people accidentally order more boxes.

Difficult returns