Disclaimer: I tried Better & Better shortly after they launched, when the product came in a reusable (and gorgeous!) outer sleeve. The outer sleeve was the biggest detractor for my review, but it does not appear to be available anymore.
I was completely obsessed with this brand when they launched, and loved the concept and packaging. The product came with a reusable, squeezable sleeve and a stand, plus an adorable hourglass to make sure you’re brushing for the recommended amount of time. Unfortunately, the sleeve was messy to use, and made it difficult to not over-fill your toothbrush. I had to clean the stand after every use because toothpaste would frequently flood out everywhere. The toothpaste itself was a thinner consistency, which just made the mess worse.
Overall, despite my first experience I still love the concept and I will absolutely give this brand another shot in the future!