Better & Better

32 Ratings

Premium natural, vegan toothpaste with organic ingredients and vitamins in a 45% less-plastic pouch.

Write a review
Ships to
U.S.
Launched
October 2020
Headquarters
USA
Founders
Vladimir Vukicevic
Jerry Hu
Mary Costa
Founder attributes
Female-founded, Asian-founded
Certifications
EWG Verified, Leaping Bunny
Social links
This brand page has been claimed
Brands claim their brand page to verify and update company details but cannot influence or delete reviews.
If you work at Better & Better and want to be a contributor, apply here.
What is Thingtesting?
Our mission is to build a trustworthy corner of the internet where people can come together and talk honestly about new online brands. Learn more.
Better & Better

Better & Better Reviews
Beta

Here’s what 2 people are saying...
Want to share your experience? Start by signing up for an account.
3
Average rating from 2 users
Sustainable productsInnovative productCool look & feelEco-friendly packaging
Only verified users can write reviews for brands on Thingtesting.

Reviews

4 months ago
Experience

I tried Better & Better quickly after they launched and the biggest detractor for me was the squeeze bottle. While beautiful, it was leaky and did not work well (they don't list it on the website anymore). The taste of toothpaste is more natural than some might be used to, but I enjoyed it. Tasted less artificial than Crest toothpaste.

Feedback

I would love to see the squeeze bottle come back with an updated design.

Sustainable productsInnovative productCool look & feelEco-friendly packaging
4 months ago
Experience

Disclaimer: I tried Better & Better shortly after they launched, when the product came in a reusable (and gorgeous!) outer sleeve. The outer sleeve was the biggest detractor for my review, but it does not appear to be available anymore. I was completely obsessed with this brand when they launched, and loved the concept and packaging. The product came with a reusable, squeezable sleeve and a stand, plus an adorable hourglass to make sure you’re brushing for the recommended amount of time. Unfortunately, the sleeve was messy to use, and made it difficult to not over-fill your toothbrush. I had to clean the stand after every use because toothpaste would frequently flood out everywhere. The toothpaste itself was a thinner consistency, which just made the mess worse. Overall, despite my first experience I still love the concept and I will absolutely give this brand another shot in the future!

Discount Codes

Better & Better offers coupons for Thingtesting users