4.2
ADAY reviews say the brand works as a source of reliable, travel-friendly wardrobe staples: reviewers praise durable, soft fabrics and versatile tailoring but flag inconsistent sourcing, occasional thin or synthetic-feeling materials, and limited sizing. This helps buyers who want long-lasting, minimalist pieces (especially leggings, tees, and technical-silk trousers) decide whether ADAY’s durability and polish outweigh concerns about fabric transparency, fit, and production clarity.
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I’m breaking up with the rest of my closet for Aday because not only are the pieces beautiful, comfortable, and versatile, they are also sustainably made and sourced. The driving concept behind the brand is to move the fashion industry towards a more responsible future. Buy Less, Wear More. Invest in pieces that can be worn over and over again. This concept can help us reduce waste by decreasing the amount of unwanted or unworn clothing that end up in landfills. And I’m am 100% here for that!
Expensive but I bought a pair of their technical silk pants and they're jaw droppingly comfy and breathable.
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I woudl buy a lot more items from them despite their price point if I felt like their style was more aligned with the clothes I tend to wear.
LOVE Aday for well-made, comfortable and stylish basics (with a hint of edge, either through surprising tailoring and/or deft cuts). A go-to favourite is the Essentialist tee— superbly cut and soft (thanks to plant-based modal). I've bought 4 to date (white x2, black, mineral). The tee is a true 9-5 piece— being a great layering piece at work, to post-work drinks, and even perfect for travelling! The Crop, Drop & Roll leggings are a great compliment to the Essentialist tee. Side notches give a lovely leg-lengthening effect and the waist-tabs (for tightening) provide a fashion-forward look. I've owned Aday pieces for going on 5 years; and only saw slight ageing around the 3.5 year mark. Be smart with the clothing i.e. no dryer unless you absolutely must + airdry where possible. One important point to take note of— try and use the measurements provided per piece to better gauge size/desired fit. E.g. Sized up in the Essentialist tee because I wanted a longer length.
I love ADAY conceptually and I want to try more items from them, but overall the aesthetic is too formal for me. That said, it's clearly what they're going for and people who want high-performance clothing that they can look professional in need look no further. ADAY is the answer for you. I bought the Throw It Higher leggings several years ago and after several years of use, I realized I wasn't wearing it because of the mismatch in personal style, but they held up well and I passed them onto my roomie who still wears them. If you're looking for a legging that can go from work to active, this legging is fine for yoga, but don't run in it. (And that's probably true for any of their clothes that could transition between work, casual, and active. When I ran in these, they wouldn't stay up. Light activities like walking are fine.
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For transitional items like leggings, it'd just be nice if they stayed up during activities.
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What is ADAY?
ADAY makes sustainable, multi-use clothing for women.
In their own words
Our mission is to lift the standard of clothing through better designed capsule wardrobes that allow you to experience more with less.
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Meg He
Nina Faulhaber
Suppliers are Oeko Tex and/or Bluesign approved Carbon Offset program Micro-grant program to support BIPOC visionaries
