ADAY makes sustainable, multi-use clothing for women.

Our mission is to lift the standard of clothing through better designed capsule wardrobes that allow you to experience more with less.

Meg He

Nina Faulhaber

ADAY

Essentialist Tee

Crop Drop & Roll Leggings

Women’s Clothing

Formalwear

Basics

Clothing

I was super attracted to ADAY's mission and products and got the That's A Wrap top last year, but have probably worn it twice since then. I love the versatility but the material is so thin that I just get anxious whenever I snap or unsnap the clasps! It feels like I'm right on the cusp of ripping the fabric every time I unsnap it so that stops me from wearing it much. This feels like really a personal issue though, a more confident/less anxious person might feel differently hehe -- I think the top is really stylish and not see-through despite the thinness of the fabric! Have yet to try their other pieces.

For transitional items like leggings, it'd just be nice if they stayed up during activities.

I love ADAY conceptually and I want to try more items from them, but overall the aesthetic is too formal for me. That said, it's clearly what they're going for and people who want high-performance clothing that they can look professional in need look no further. ADAY is the answer for you.

I bought the Throw It Higher leggings several years ago and after several years of use, I realized I wasn't wearing it because of the mismatch in personal style, but they held up well and I passed them onto my roomie who still wears them.

If you're looking for a legging that can go from work to active, this legging is fine for yoga, but don't run in it. (And that's probably true for any of their clothes that could transition between work, casual, and active. When I ran in these, they wouldn't stay up. Light activities like walking are fine.

LOVE Aday for well-made, comfortable and stylish basics (with a hint of edge, either through surprising tailoring and/or deft cuts). 

A go-to favourite is the Essentialist tee— superbly cut and soft (thanks to plant-based modal). I've bought 4 to date (white x2, black, mineral). The tee is a true 9-5 piece— being a great layering piece at work, to post-work drinks, and even perfect for travelling! 

The Crop, Drop & Roll leggings are a great compliment to the Essentialist tee. Side notches give a lovely leg-lengthening effect and the waist-tabs (for tightening) provide a fashion-forward look. 

I've owned Aday pieces for going on 5 years; and only saw slight ageing around the 3.5 year mark. Be smart with the clothing i.e. no dryer unless you absolutely must + airdry where possible. 

One important point to take note of— try and use the measurements provided per piece to better gauge size/desired fit. E.g. Sized up in the Essentialist tee because I wanted a longer length.


I’m breaking up with the rest of my closet for Aday because not only are the pieces beautiful, comfortable, and versatile, they are also sustainably made and sourced. The driving concept behind the brand is to move the fashion industry towards a more responsible future. Buy Less, Wear More. Invest in pieces that can be worn over and over again. This concept can help us reduce waste by decreasing the amount of unwanted or unworn clothing that end up in landfills. And I’m am 100% here for that!

Like the concept of their travel to work pants, the quality is pretty good. But in general it's not my style.

It’s hard to gauge what the clothes look like on other body types. 

The branding is amazing. The photographer and models make everything look so effortless. The clothes are on the pricier side. Overall, I only bought some pieces on sale and I don’t think even then it was worth the price tag

I woudl buy a lot more items from them despite their price point if I felt like their style was more aligned with the clothes I tend to wear. 

Expensive but I bought a pair of their technical silk pants and they're jaw droppingly comfy and breathable. 

Their 'Throw It Higher' leggings were my constant go-tos for a sleek, tailored look that worked for all scenarios (day and night! casual and formal!) - I wore it constantly for over three years at which point one of the seams started to come apart (albeit in a very well-loved, well-worn way). The material is soft, silky, and super comfortable - 10/10 would recommend.

Really love this brand and their simple, fun styles.  Taking off a star because I really don’t love that most of their stuff is made in China- feels like the price point should bring better supply chain clarity at the very least. 

I loved the concept and quality from the beginning on. I’ve worn their functional pants and tops for years with no wear and tear and no pilling. But I wish they’d come up with new workout designs auf colors. They shifted focus from athleisure to leisure wear.

I like that they are sustainable. I think they produced in Portugal, Italy and the US before but have shifted to China. I wish I could tell which piece is made where before ordering.

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