Yiayia and Friends re-imagines high quality food products and culinary design objects by revisiting traditional Greek roots.

Yiayia and friends is a multi-faceted gastronomy-related project that reimagines and reintroduces superior quality food products, culinary objects, and epicurean artefacts of yesteryear.
At the heart of the design project, “Yiayia” (granny in Greek) is glorified in a key storyline
as an all-powerful, all-knowing, but also down-to-earth character.
Through her and her friends from both the human and animal kingdoms, the arts of growing, cooking, and sharing food together along with everything associated with these activities are remembered, reinterpreted, and redesigned for new generations.
The vibrant characters, illustrated in bright, solid colors and closed shapes, share the same eyes – a visual element that doubles as a “silent” logo across the project – and interlock with each other and with their environment in a visual representation of the connection of humankind with nature, agriculture, produce and creation.
This is a story about Yiayia. A Greek granny joined by her animal friends spreads the message of family values through food-related stories and experiences conceptualized with a fresh perspective and a sense of humor.

Beetroot design agency

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Yiayia and Friends

Activities & Outdoor

Pantry

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Office Supplies

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Food

Yiayia and Friends Extra Virgin Olive Oil with Chili brings the heat. This premium Greek olive oil infuses a spicy kick into every dish. Cold-pressed and packaged in a distinctive bottle, it delivers both flavor and character. With peppery notes and a smooth finish, it elevates everything from salads to grilled meats. The flavorful olive oil promises to liven up the culinary experience.

Extra Virgin Olive Oil with Chili

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