Yiayia and Friends re-imagines high quality food products and culinary design objects by revisiting traditional Greek roots.

Yiayia and friends is a multi-faceted gastronomy-related project that reimagines and reintroduces superior quality food products, culinary objects, and epicurean artefacts of yesteryear.
At the heart of the design project, “Yiayia” (granny in Greek) is glorified in a key storyline
as an all-powerful, all-knowing, but also down-to-earth character.
Through her and her friends from both the human and animal kingdoms, the arts of growing, cooking, and sharing food together along with everything associated with these activities are remembered, reinterpreted, and redesigned for new generations.
The vibrant characters, illustrated in bright, solid colors and closed shapes, share the same eyes – a visual element that doubles as a “silent” logo across the project – and interlock with each other and with their environment in a visual representation of the connection of humankind with nature, agriculture, produce and creation.
This is a story about Yiayia. A Greek granny joined by her animal friends spreads the message of family values through food-related stories and experiences conceptualized with a fresh perspective and a sense of humor.

Beetroot design agency

Yiayia and Friends

Activities & Outdoor

Pantry

Kitchen & Dining

Office Supplies

Crafts & Games

Home

Food

Loved the crackers that I got! Hope to see them in more stores soon.

I think the branding is so so fun. I've tried (and loved) the crackers. Highly recommend.

They have branding and packaging down pat. Super cute.

Sometimes you buy something because you just like the packaging and branding, okei? This was definitely one of those instances. It had me at those inquisitive eyeballs and the name Yia Yia. Plus it came in an easy to carry can. 

I cannot speak on the quality of the oil itself, I am no olive oil connoisseur, but it was fine. I bought this because it looked cute. Sometimes, that’s enough to try a new product. Would I buy it again? As a gift absolutely, for daily use? Unlikely but wouldn’t completely shelve the idea. 

Articles featuring Yiayia and Friends