I am a big fan of coffee flavored ice cream and will often start my foray into a new brand by trying the coffee flavor first, so I continued that tradition with this brand. I was very disappointed. The product was not creamy at all, when scooping the product it came out as flaky layers. The coffee taste is very intense and very bitter. I will not get this flavor again, however I would be willing to try the other flavors that are available at my local store because I do like the idea of a plant based ice cream.